Wiley Announces Media Partnership with Japan Analytical Instruments Manufacturers’ Association (JAIMA) for JASIS 2016
Global publisher John Wiley & Sons, Inc., and Japan Analytical Instruments Manufacturers’ Association (JAIMA), the primary trade association for Japan’s analytical instrument companies, have established a media partnership agreement for Japan Analytical and Scientific Instruments Show (JASIS) 2016 taking place from 6 to 9 September 2016.
JASIS 2016 is set to be one of the largest expositions in Asia for analytical and scientific instruments from Japan and overseas. Earlier, JASIS 2015 attracted over 23,000 visitors and close to 500 companies exhibiting latest advances in equipment at the event.
Wiley’s portfolio of B2B trade publications and online portals represents a perfect partnership for both Wiley and JAIMA to leverage on both research audiences to expand research community involvement and promote innovations in analytical and scientific instruments for the industry through JASIS and Wiley’s publications and platforms. Wiley’s portfolio of content also includes books, journals, databases, online portals and leading trade publications such as Microscopy and Analysis and Spectroscopy Asia, which disseminate industry news, research and innovations to researchers across the world.
“We are delighted to be a media partner for such a prestigious and important event. We hope that this is the beginning of a long and fruitful relationship with JASIS, with Wiley bringing its global publishing expertise to ensure the meeting continues to grow and get the recognition it so richly deserves”, said Rob Munro, B2B Publisher at Wiley.
JAIMA, which started as a local industry association in Japan, is no longer looking only inside the country. “As a sole industry organization for the companies that manufacture and market analytical instruments and solutions in Japan, JAIMA is now striving to expand its activities to overseas countries”, says Takeshi Kawamoto, Chairman of the International Affairs Committee of JAIMA. “Therefore, it is quite significant for JAIMA to have a media partnership agreement with John Wiley & Sons which is a globally renowned publisher to promote technologies and products of JAIMA member companies showcased at JASIS 2016.”
The partnership is especially significant for JASIS, the major activity of JAIMA. “I believe this partnership turns into a win-win relationship”, says Masao Nomoto, Chairman of JASIS 2016 Organizing Committee. “JASIS can help Wiley to have their values penetrate into the Japanese market, and I believe Wiley will give us a great help in expanding our existence in the global market, especially in Asia. I regard Wiley as one of the most important partner for JAIMA to gain broader existence.”
Wiley will be exhibiting and delivering a keynote speech at JASIS 2016. As a media partner for JASIS 2016, Wiley will also be providing editorial coverage and promotion for JASIS 2016 on key B2B publications and sites.