<![CDATA[Press Room]]> http://www.wileyindia.com/Press_Releases/ Wed, 20 Aug 2014 04:40:05 +0000 Zend_Feed http://blogs.law.harvard.edu/tech/rss <![CDATA[Wiley India and Indian School of Business organize book launch event for, ‘Managing Marketing: An Applied Approach’.]]> http://www.wileyindia.com/Press_Releases/book-launch-managing-marketing-isb-hyderabad/ Press Release
Hyderabad
August 13, 2014

 

Wiley India and Indian School of Business organize book launch event for, ‘Managing Marketing: An Applied Approach’.

 

Wiley India, in collaboration with Indian School of Business (ISB) organized a book launch event for its global textbook for Marketing Management, ‘Managing Marketing: An Applied Approach’, at ISB Campus, Hyderabad, on August 13, 2014. The book was launched by the Guest of Honour, Prof. Dipak C. Jain, The INSEAD Chaired Professor of Marketing, Former Dean, INSEAD, France and Former Dean, Kellogg Graduate School of Management, Northwestern University, U.S.

 

With its new age teaching resources, including The Marketing Toolkit, expert videos & audios, case studies, comprehensive assessment tools, etc., the book is an indispensable learning resource for students and a highly valuable reference for instructors. Dr. Siddharth Shekhar Singh, Director Fellow Programme in Management & Associate Professor of Marketing, Indian School of Business and Prof. Noel Capon, R.C. Kopf Professor of International Marketing, Past Chair of the Marketing Division, Graduate School of Business, Columbia University, have collaborated to put together the cutting edge book.

 

Experienced faculty and researchers from leading management institutes, including ISB, Hyderabad campus participated in the event, where a stellar panel of speakers deliberated upon the topic, ‘Marketing education in evolving times’.  Ajit Rangnekar, Dean, Indian School of Business, in his opening remarks at the event said, "The Indian School of Business is deeply focused on innovation, excellence and growth, at par with world's top institutions. I congratulate Dr. Siddharth Shekhar Singh for his tremendous efforts in putting together a global textbook in Marketing Management, in collaboration with Prof. Noel Capon".

 

Vikas Gupta, Managing Director, Wiley India, speaking as a panelist in the discussion said, “With this global textbook, Wiley is bringing world- class value to both Marketing Instructors & their students. Wiley is working closely with globally acknowledged faculty, researchers and practitioners to build sustainable learning solutions in Professional Education domain.”

 

Explaining the relevance of the book in the current context, Dr. Siddharth Shekhar Singh, co-author of the book and an ISB faculty, said, “Management education is facing tough times coping with dynamic industry scenarios. The book is very current in both its content & approach. With ‘The Marketing Toolkit’- the companion practice volume, we aim to promote hands-on learning amongst management students.”

 

Guest of Honour at the event, Prof. Dipak C. Jain, The INSEAD Chaired Professor of Marketing, Former Dean, INSEAD, France and Former Dean, Kellogg Graduate School of Management, Northwestern University, U.S. said, "I congratulate both the authors, Indian School of Business and Wiley for creating a remarkable textbook, which meets global standards in management education. The instructors would especially appreciate the 'The Marketing Toolkit’, which is first of its kind teaching resource in the management pedagogy."



 

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Thu, 14 Aug 2014 10:32:40 +0000
<![CDATA[Wiley announces the launch of the Official Guide for GMAT® Review 2015 in partnership with GMAC® ]]> http://www.wileyindia.com/Press_Releases/launch-the-official-guide-for-gmat-review-2015/ wiley logo

Press Release

New Delhi

July 14, 2014

 

New Delhi, 14 July, 2014: Wiley India today announced the launch of the ‘Official Guide for GMAT® Review 2015’, in collaboration with Graduate Management Admission Council (GMAC), the owner and administrator of the GMAT exam worldwide. Wiley is the official publishing partner of the guide for GMAC. The new ‘Official Guide for GMAT® Review 2015’ has online content, videos and a study tool, allowing business school applicants to access hundreds of real, retired GMAT questions both in book form and online.

 

The 2015 edition of the best-selling ‘Official Guide for GMAT® Review’, which is released as an annual series, continues to provide supplemental guides for the Quantitative and Verbal sections.

 

‘The Official Guide for GMAT’ series has already sold more than one million copies worldwide. Vikas Gupta, Managing Director, Wiley India, said, “The Official Guide for GMAT® Review’ series is a highly valued learning resource amongst GMAT aspirants globally. We are pleased to announce that we will now be releasing a new edition of the prestigious title annually, with value added learning resources, including exclusive access to online test banks and videos, which would benefit thousands of test takers tremendously.”

 

'The Official Guide for GMAT® Review 2015', contains highly useful compendium of retired GMAT® questions along with answer explanations. The latest edition of the Official Guide is replete with learning resources including:

 

  • Online Question Bank including more than 900 practice questions of all types with answers and explanations
  • A dedicated section in the guide covers the Diagnostic exam, designed to help the aspirants focus on their test preparation efforts
  • Exclusive access to videos from real test takers and GMAC staff who share insight and tips on GMAT® preparation.
  • Dedicated sections on grammar review, math review, actual essay topics, sample responses, and scoring information

 

Commenting on the launch, Mr. Ashish Bhardwaj, Vice President, APAC, GMAC said, “The GMAC Official Guide for GMAT® Review 2015 provides insights coupled with tips, practice sessions and answers to questions along with detailed explanations that will help in addressing test aspirants' needs more effectively. The online enhancement made to the 2015 edition makes preparing for the GMAT exam easier and more convenient as students now have the ability to customise question sets for their needs”.

 

‘The Official Guide for GMAT’ series comprehensively covers all levels of questions within the categories of -Verbal, Quantitative and Integrated Reasoning. The questions are supported by proper explanation key to rationalize solutions. The quantitative review section focuses on ability to solve equations, interpret data, coordinate geometry and determine probability with assurance and ease, while the verbal review section ability to read and comprehend written material, to reason and evaluate arguments, and to correct written material to conform to standard English.

 

“The Official Guide for GMAT Review has been popular with students since inception. We constantly strive to make the preparation process easier for the exam takers. These new additions made to the guide allow us to share more material with our readers. We are positive that this guide will serve as the base for students to prepare and score well in the exam”, said Ashok Sarathy, GMAC Vice President, Product Management.

 

About Wiley:                                                                                                                                           

 

Wiley India Pvt. Ltd. is the Indian subsidiary of John Wiley & Sons, Inc., a global provider of knowledge and knowledge-enabled solutions that improve outcomes in research, professional practice, and education. Wiley has been a valued source of information and understanding for more than 200 years. Through the Research segment, the Company provides digital and print scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising. The Professional Development segment provides digital and print books, online assessment and training services, and test prep and certification.  In Education, Wiley provides print and digital content, and education solutions including online program management services for higher education institutions and course management tools for instructors and students. For more information, visit: www.wileyindia.com & wileyindia.com/gmat

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Tue, 15 Jul 2014 05:19:11 +0000
<![CDATA[Empowering Research: Scholarly publishing workshops in India at ISB, IIM-A, IIM-B, IIM-C]]> http://www.wileyindia.com/Press_Releases/scholarly-publishing-workshops-isb-iima-iimb-iimc/ Mohit Pabby
Senior Marketing Manager, Wiley India

 

What will increase a researcher’s chance of getting published? For starters, a keen understanding of the publishing and peer review process is necessary. To provide researchers with this knowledge, Wiley hosted a series of workshops at key management institutes across India in November:

Indian School of Business, Hyderabad

Indian Institute of Management, Calcutta

Indian Institute of Management, Ahmedabad

Indian Institute of Management, Bangalore

 

At the workshops, Professor Will Mitchell, Co-Editor of the Strategic Management Journal, gave insight into the types of academic publications available, the processes involved in getting their work published, and the expectations from editors of leading journals.

 

iim-calcutta

Professor Mitchell presenting at IIM Calcutta

 

The author workshops aimed to build bridges between the business schools’ scholars and leading international journals. “Each of the schools has many active scholars who are engaging in global research communities and conversations. The workshops helped reinforce the value of research that scholars in India are undertaking and, in turn, helped build links to opportunities to publish the research globally,” said Professor Mitchell.

 

 “We’re committed to helping Indian researchers and academics publish their research in global journals and understand the global best practices for publishing their research. These workshops will help in putting Indian research at the forefront of global academic and scientific communities,” said Vikas Gupta (Managing Director, Wiley India).

 

Two-way learning

Participants, including faculty members, research scholars and students, found the session helpful, with many expressing appreciation to the Wiley team. “The topics Professor Mitchell covered from shaping one’s articles to writing the first paragraph gave valuable insight into how publishers and reviewers look at our writing.  For research scholars like us, who are starting our careers, these little tips make a difference,” said Ashish Kumar Jha, Doctoral Program Representative – Student Council, IIM Calcutta.

 

“The workshop was very insightful. Especially as Indian scholars, we do not get sufficient guidance on how to go about writing publish-worthy papers.  The workshop gave a realistic yet encouraging view of the process,” said Supriya Sharma, FPM Student, IIM Bangalore.

 

But it wasn’t just the participants who benefited from the workshops. Through engaging the scientific authors, we learned more about them and their requirements. Caroline McCarley (Associate Publisher), who presented on publishing with Wiley said, “The workshops provided a rich learning environment that helps us understand better the evolving research needs of our authors and gives insight into how we can work together to enable knowledge and progress in the volatile  journals publishing world.”


For more photographs and testimonials click here.

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Fri, 27 Dec 2013 07:23:00 +0000