Low Cost Rivals offers a step-by-step structured approach to help think through the issues and options, and to select the most appropriate strategy and implementation plan for dealing with them. Drawing on examples from both business-to-business and business-to-consumer companies, the book helps executives develop a deeper understanding of the nature of the threat they are facing, the options they have to both respond to these competitors and to seize opportunities for growth that "good enough" product and services create in many markets. The book examines how a variety of companies are responding to the threat of low cost competitors, and how well these strategies appear to be working to date. It also discusses the leadership and cultural challenges that many companies face in responding to low cost competitors. Ultimately, the insights gained from the book should lead to better and more profitable business decisions.
1. The Growing Challenge from Low Cost Competitors
2. Why the Threat from Low Cost Competition is Intensifying
3. Understanding How Low Cost Competitors Play the Game
4. Realistically Assessing the Threat
5. Confronting Low Cost Competitors in the Price Value Segment of the Market
6. Avoiding Head-to-Head Competition with Low Cost Competitors by Playing a Different Game
7. The Leadership Challenge
8. An Even More Challenging Future
Low Cost Rivals is targeted at practicing executives and managers in companies that are, or soon will be, facing a major challenge from low-cost competitors. It will be of particular interest to the top management team of corporations, business unit leadership teams and functional mangers in areas like marketing, sales and research and development, who play a major role in shaping a business' response to the low-cost challenge.
Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. In addition he is a visiting Professor at Richard Ivey School of Business, The University of Western Ontario, 2001-present and Visiting Professor of Marketing, Stanford University, 1981-present (teach Marketing module in AeA-Stanford Executive Insititute). The primary focus of his work has been with executive development. He has led and taught programs for many leading North American and European companies including: GE, IBM, Holcim, Deloitte, ASML, Tektronix, HP, Bank of Montreal, Boeing, National Semiconductor, Varian, Medtronic, Saurer, LSI Logic and Nortel Networks. He has written best-selling cases about companies as varied as ING, Direct Bank, Blackberry, Compaq Computers, Ryanair, Nintendo, P&G, and Tesco.
Adrian is the co-author of two books.