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  1. E-Marketing


    The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and Learn More
    Price INR : Rs 459.00
    ISBN 13 : 9788126542000
  2. 9788126544585

    Fundamentals of Agribusiness Finance

    Fundamentals of Agribusiness Finance is a concise, handy guide, complete with a glossary of terms and an index. The text presents clear, direct explanations of basic concepts and procedures that the successful agribusiness operator must know. Learn More
    Price INR : Rs 2,495.00
    ISBN 13 : 9788126544585
  3. 9788126544875

    Disrupt or Be Disrupted: A Blueprint for Change in Management Education

    Compiled by the Graduate Management Admission Council (GMAC) and with contributions by administrators and professors from the top global MBA programs, this book provides business school decision-makers with an evidence-based approach to improving the practice of graduate management education. Learn More
    Price INR : Rs 899.00
    ISBN 13 : 9788126544875

    Neuromarketing for Dummies

    Neuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this study researchers are able to learn the answer to the age-old question: what makes consumers buy Learn More
    Price INR : Rs 499.00
    ISBN 13 : 9788126544387
  5. 9788126544394

    Facebook for Dummies, 5ed

    Facebook is constantly changing and evolving, replacing old features and introducing new ones. And while it can difficult to keep up with everything that it has to offer, its ever-changing features allow you to jump in and get started at any time! This edition of the popular For Dummies guide to Facebook covers the latest updates and guides new users into the Facebook experience quickly and easily. Learn More
    Price INR : Rs 399.00
    ISBN 13 : 9788126544394

    Training Your Brain for Dummies

    Did you know that from the age of 20 you lose approximately 10,000 brain cells every day? The good news is that the brain is a muscle so, with regular exercise, you can improve its performance and strengthen it against age-related deterioration. Learn More
    Price INR : Rs 299.00
    ISBN 13 : 9788126544974
  7. 9788126543977

    Competitive Intelligence for Dummies

    Whether you are just starting a business, venturing into new areas with an existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives readers insight on how to gather valuable information on not only their competitors, but on the operational environment and target audience. Learn More
    Price INR : Rs 449.00
    ISBN 13 : 9788126543977
  8. 9789351191827

    Consumer Behaviour and Marketing Communication: An Indian Perspective, w/cd

    The study of consumer behaviour has become one of the most important disciplines of marketing and biggest challenge in the 21 century for the marketing organizations is to increase their market share and also increase their profitability. Learn More
    Price INR : Rs 395.00
    ISBN 13 : 9789351191827
  9. 9788126546053

    Commodity Derivatives: Markets and Applications

    This book provides a single point of reference for those interested in the commodity markets, both buy and sell side. The book provides detailed coverage of a variety of commodity markets and their derivatives. Learn More
    Price INR : Rs 999.00
    ISBN 13 : 9788126546053

    Wiley CPA Excel Exam Review 2014 Study Guide, Business Environment and Concepts

    The Business Environment and Concepts Volume of the Wiley CPA Examination Study Guides arms readers with detailed outlines and study guidelines, plus skill-building problems and solutions, that help the CPA candidates identify, focus on, and master the specific topics that need the most work. Learn More
    ISBN 13 : 9788126546091

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