Business Management TextBooks

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  1. Marketing Automation for Dummies

    Marketing Automation for Dummies

    Marketing automation has changed the way marketers operate, and in Marketing Automation For Dummies readers will discover how to leverage this technology. Learn More
    Price INR : Rs 499.00
    ISBN 13 : 9788126550432
  2. The Art of Product Design: Changing How Things Get Made

    The Art of Product Design: Changing How Things Get Made

    Product development is a team sport, but at most companies it isn't practiced that way. Companies should be drawing on the creativity of engaged customers and the ideas of outsiders, but instead they go back to the same small group of internal "experts" for new ideas. Learn More
    Price INR : Rs 599.00
    ISBN 13 : 9788126550265
  3. Recommend This!: Delivering Digital Experiences that People Want to Share

    Recommend This!: Delivering Digital Experiences that People Want to Share

    Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations. Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences. Learn More
    Price INR : Rs 599.00
    ISBN 13 : 9788126550234
  4. Radical Trust: How Today's Great Leaders Convert People to Partners

    Radical Trust: How Today's Great Leaders Convert People to Partners

    In a world where money is no longer the number one currency there is a major shift underway forcing organizations to embrace the idea of being a partner instead of a boss. Managers are recognizing that increased trust leads to increased innovation. Learn More
    ISBN 13 : 9788126520954
  5. Entrepreneurship and Small Business, 3rd Asia-Pacific ed

    Entrepreneurship and Small Business, 3rd Asia-Pacific ed

    Starting and running your own enterprise is one of the most rewarding but challenging ways to develop a business career. This text provides students with the theoretical and practical knowledge needed to successfully own and manage a new, small or growing business venture. Learn More
    Price INR : Rs 749.00
    ISBN 13 : 9788126531165
  6. Break Your Own Rules: How to Change The Patterns of Thinking That Block Women's Paths to Power

    Break Your Own Rules: How to Change The Patterns of Thinking That Block Women's Paths to Power

    Women hold just 11 percent of the most senior-level leadership positions in U.S. Corporations-a number that hasn't changed in over 30 years. How can women break through? Learn More
    ISBN 13 : 9788126534609
  7. Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed

    Management Science: The Art of Modeling with Spreadsheets, Excel 2007 update, 2ed

    Successful business modeling is much more than a technical discipline; it's an art. The new Excel 2007 update of this innovative book covers spreadsheet engineering, management science techniques, and those essential craft skills needed to develop real expertise in business modeling. Learn More
    Price INR : Rs 889.00
    ISBN 13 : 9788126526918
  8. John Adair's 100 Greatest Ideas for Personal Success

    John Adair's 100 Greatest Ideas for Personal Success

    Whether you're a new or experienced leader, running a small team or an entire organisation, straightforward, practical advice is hard to find - especially from a proven expert. John Adair developed the leadership model that helped ICI become the first British company to make £1bn profit. Learn More
    ISBN 13 : 9788126532797
  9. John Adair's 100 Greatest Ideas for Effective Leadership and Management

    John Adair's 100 Greatest Ideas for Effective Leadership and Management

    Successful management and leadership has never been a greater challenge. Time is stretched, your people are highly motivated but can be highly demanding and business is competitive. Whether you are a first-time manager or experienced leader, straightforward, practical advice on best practice can be hard to find. Learn More
    ISBN 13 : 9788126532841
  10. It's Okay to Manage Your Boss

    It's Okay to Manage Your Boss

    In this follow-up to the bestselling It's Okay to Be the Boss, Bruce Tulgan shows that the number one factor in employee productivity, work-quality, morale and retention is the relationship between employees and their immediate managers. Learn More
    ISBN 13 : 9788126529551

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