Salesforce.com For Dummies, 6th Edition gives you an edge in building relationships and managing your company's sales, marketing, customer service and support operations. You will learn how to maximize the new user interface to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance and more. Written by Salesforce.com insiders with years of expertise in CRM services, this new edition covers the latest enhancements to Salesforce.com, the world's most popular customer relationship management software.
More than 150,000 companies world wide use Salesforce.com as their CRM solution. New and existing users are a target for this revised edition of Salesforce.com For Dummies, as we will cover the major overhaul to the product and how it integrates with apps, widgets and tools for a truly customizeable experience. Even the customers who have been using the product since the early days will need a guide to maximize the potential of the updated product.
Liz Kao got hands-on experience with the platform while at salesforce.com, using it, selling it, building processes on it and implementing it internally and for dozens of customers. As an early member of the AppExchange team, she built dozens of apps to demonstrate the platform's use across a wide variety of business functions.
Jon Paz is a Salesforce consultant who has worked with enterprise clients to deliver world-class solutions to perplexing business challenges.