Traditional ways of developing ideas for the market are becoming less relevant. Today, the time-to-innovate ratio is compressed to respond quickly to a changing, fluid business environment. Increasingly, organizations recognize that a new foundation for problem-solving and innovation is required to respond rapidly to changes in their business. The solution: accessing a broad array of talent wherever it exists in and order in order to outperform the competition. This requires organizations to find a new infrastructure to organize their work using extended communities.
Chapter 1 First, Some Context
Chapter 2 Intellectual Property, Confidentiality and Brands
Chapter 3 Ask the Right Question
Chapter 4 Fair Incentives to Motivate
Chapter 5 Build the Coalition
Chapter 6 Recruit the Best Participants
Chapter 7 Manage Communities to Facilitate Great Outcomes
Chapter 8 Understand Participant Contributions
Chapter 9 Reign in the Tyranny of Ideas
Chapter 10 Choose the Right Online Space
Chapter 11 Meta
From the two leading co-creation firms in the world, Crowd storm outlines the process for creating new ideas and innovating through contests and mass collaboration.
Bastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based consultancy, with offices in Europe and the U.S. jovoto is considered to be one of the leading co-creation vendors globally. To date, jovoto has brought together and worked with more than 100,000 professionals globally, working with large organizations and NGOs such as Greenpeace and UNICEF and global brands such as PayPal, Nestle, Coca-Cola and T-Mobile.
Shaun Abrahamson is the founder and CEO of mutopo and an Angel investor at Mutopo, Shaun works with organizations to help them benefit from large scale collaboration with experts and customers. Mutopo has established a number of events including the Reworking conference in New York, the Crowdsourcing Conference in Brazil, and the Betacup open innovation challenge.