Details
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
Part One: Firm Boundaries
The Power of Principles: An Historical Perspective
The Horizontal Boundaries of the Firm
The Vertical Boundaries of the Firm
Integration and Its Alternatives
Part Two: Market and Competitive Analysis
Competitors and Competition
Entry and Exit
Dynamics: Competing Across Time
Industry Analysis
Part Three: Strategic Position and Dynamics
Strategic Positioning for Competitive Advantage
Information and Value Creation
Sustaining Competitive Advantage
Part Four: Strategic Position and Dynamics
Performance Measurement and Incentives
Strategy and Structure
Environment, Power, and Culture
Business Managers, MBA students, Researchers and Academics of Economics and Management.
Professor David Besanko is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. Professor Besanko's research covers topics relating to industry dynamics, competitive strategy, industrial organization, the theory of the firm and economics of regulation. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.
