The book is written in the same dynamic style as the previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.
Part One: Theory.
Part Two: Practice.
Part Three: Research.
Part Four: Testimony.
The Origins of Getting Naked.
Naked Service Defined.
Shedding the Three Fears.
Broader Applications of Nakedness.
About the Author.
Book will be aimed at Lencioni's core audience of leaders and managers in organizations. Additional readership will come from management consultants, trainers, financial advisors, contractors, corporate lawyers, IT consultants, insurance agents and internal service providers (HR, IT, legal, facilities, etc.).
Patrick Lencioni is a New York Times best-selling business author of eight books including The Five Dysfunctions of a Team and The Three Signs of a Miserable Job. He is also president and founder of The Table Group, a firm that develops new ideas for making organizations more effective. In addition to his writing, Pat is one of America's leading keynote speakers and a sought-after consultant to CEOs and teams at various organizations including large, multinational companies, start-ups, and non-profits. He lives in the San Francisco Bay Area.
ABOUT THE TABLE GROUP: Founded in 1997 as a consulting firm focused on high-growth clients, The Table Group is dedicated to helping organizations, and the people who work within them, become healthier and more effective. They provide consulting to leaders who want to improve teamwork, clarity and morale within their companies. Over the past decade, the firm has worked with a variety of world class organizations including Southwest Airlines, Federal Express, Kaiser Permanente Health, AT&T and Boeing. The name is based on the belief that the table is the single most important and effective tool in business: there is simply no substitute for the basic idea of people sitting down together around a table to resolve the critical issues around their business.