Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro. From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field.
The audience for this book includes Product Managers who are new in the role; Engineers, salespeople, support staff and college students who want to break into Product Management and Mid-level and seasoned Product Managers who wish to increase their skill level and effectiveness.
Brian Lawley is the CEO and Founder of the 280 Group, the world's leading Product Management Consulting and training firm. Founded in 1998 and located in the heart of Silicon Valley, the 280 Group has trained and consulted with tens of thousands of clients, helping them to dramatically improve their Product Management skills.