This book is about how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives--an experience described by many who worked for him.
Steve Jobs used "Pirates! Not the Navy" as a rallying cry--a metaphor to "Think Different". At Apple in the days of developing the Macintosh, it became the de-facto mantra of the Macintosh group--a four-word mission statement. It expresses the heart of Apple and Steve. , this book is a guide to shifting a person's paradigm to become Steve Jobs-like, to assemble and lead innovative teams.
Preface Why I Wrote This Book
A Ding in the Universe: Everything Starts with an Inspiring Vision
Steve's Business Philosophy and Values
People Who Know More than You: Choosing and Leading Your Lieutenants
Steve's Secrets for Selecting Great People
Unusual Interviewing Techniques
To Protect Innovation, Create a Company within a Company
"No More Crap Products": Creating Excellence
More on Product Strategy: Design Is How It Works
Entrepreneurial Confidence and High Standards
Employee Owners: Rewarding the Product Stakeholders
The Apple Workplace: Fostering Creativity
When Selling Becomes More Important than the Product
"And One More Thing": Looking into the Distance
Flowers at His Doorstep: The Heritage of Steve Jobs
Jay Elliot (jayelliot.net: Palo Alto, CA) was a senior member of the original Macintosh development team, hired personally by Steve Jobs just in time to accompany Steve on an historic visit to Xerox's Palo Alto Research Center, the visit that inspired Jobs to add graphical interfaces, the mouse, and other innovations, to the Macintosh computer. Jay became Senior Vice President of Apple, reporting directly to Jobs, and ran all corporate operations and business planning, as well as software development and HR for Apple. Jay Elliott worked at Apple from 1980 to 1986 when Apple went from 150 Million to 1+ Billion in sales.