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  1. 9788126563531

    Marketing Research, 11ed, ISV

    Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new eleventh edition shows them how to utilize these techniques to compliment traditional methods. Learn More
    Price INR : Rs 789.00
    ISBN 13 : 9788126563531
  2. 9789351198253

    Marketing Management: An Indian Perspective, 2ed

    This book ‘Marketing Management – An Indian Perspective’ covers the fundamental concepts in marketing with the contemporary issues in marketing from an Indian perspective. This hands-on guide with real life Indian examples shall help you understand and utilize various marketing concepts and tools to identify and fulfill the customers’ needs. Learn More
    Price INR : Rs 429.00
    ISBN 13 : 9789351198253
  3. 9788126551705

    The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales

    Small Business owners today are exceptional at delivering on the product or service they're in business for -- most however don't know where to start when it comes to online marketing. With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. Learn More
    Price INR : Rs 499.00
    ISBN 13 : 9788126551705
  4. 9788126551286

    Social Media Design for Dummies

    This book deconstructs the best Facebook Timelines, reveals the secrets behind the hottest Twitter backgrounds and shows you how to create a professional image on LinkedIn. It also shows you how to make the most of the increasingly visual worlds of Pinterest, Google+ and Instagram. Learn More
    Price INR : Rs 499.00
    ISBN 13 : 9788126551286
  5. 9788126550258

    Decoding The New Consumer Mind: How and Why We Shop and Buy

    A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights Learn More
    Price INR : Rs 599.00
    ISBN 13 : 9788126550258
  6. 9788126548514

    Managing Marketing: An Applied Approach

    Set of two books Managing Marketing: An Applied Approach & The Marketing Toolkit it seeks to induce innovation in marketing education with a keen focus on what the prospective managers need to know and do, besides describing all there is to know about marketing. This book about understanding how to develop market strategy, implement market offers and manage the marketing process. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice. Readers committed to a career in marketing, this book lays a solid foundation. Learn More
    Price INR : Rs 849.00
    ISBN 13 : 9788126548514
  7. 9788126548965

    Predictive Analytics for Dummies

    Predictive Analytics For Dummies will help the reader understand the core of predictive analytics and get them started quickly as possible with readily available tools to collect and analyze data, and then make predictions. Learn More
    Price INR : Rs 549.00
    ISBN 13 : 9788126548965
  8. 9788126545810

    Data Driven Marketing for Dummies

    Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Learn More
    Price INR : Rs 499.00
    ISBN 13 : 9788126545810
  9. 9789351191001

    Marketing of Financial Services , w/cd

    The Financial Services, including banking and non-banking services, are the fastest growing sectors with significant potential of growth in emerging countries. Learn More
    Price INR : Rs 399.00
    ISBN 13 : 9789351191001
  10. E-Marketing


    The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and Learn More
    Price INR : Rs 459.00
    ISBN 13 : 9788126542000

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