The Little Book of Safe Money acts as a guide for those trying to make their way through a down market. The topics covered include everything from investing behavior (why our minds come with their own set of biases that often prove harmful) to the use of financial advisors (the good, the bad and the ugly). But the book goes one step further in questioning an investor's true appetite for risk; according to Zweig, our appetites change according to the circumstance and we must recognize this in order to map out a long-term financial plan. The Little Book of Safe Money also contradicts a lot of the myths that whirl around Wall Street with chapter heads like, "Stocks for the Wrong Run," "The Small-Cap Hoax," and "Hedge-Fund Hooey."
Chapter One The Three Commandments.
Chapter Two Solid, Liquid, or Gas?
Chapter Three You Are an Egg.
Chapter Four Keeping Your Cash from Turning into Trash.
Chapter Five Guarantees Are Not All They're Cracked up to Be.
Chapter Six Fixing Your Fixed Income.
Chapter Seven Stocks for the Wrong Run.
Chapter Eight Rules for Stock Investors to Live By.
Chapter Nine Little Things Mean a Lot.
Chapter Ten How to Get Your Kids through College without Going Broke.
Chapter Eleven What Makes Ultra-ETFs Mega-Dangerous.
Chapter Twelve Hedge-Fund Hooey.
Chapter Thirteen Commodity Claptrap.
Chapter Fourteen Spicy Food Does Not Mean Hot Returns.
Chapter Fifteen WACronyms: Why Initials Are So Often the Beginning of the End.
Chapter Sixteen Sex.
Chapter Seventeen Mind Control.
Chapter Eighteen Financial Planning Fakery.
Chapter Nineteen Advice on Advice.
Chapter Twenty Fraudian Psychology
Chapter Twenty-One The Terrible Tale of the Missing $10 Trillion.
Chapter Twenty-Two How to Talk Back to Market Baloney.
Individual investors and general business readers.
Jason Zweig is a personal finance columnist for The Wall Street Journal. He formerly was a senior writer for Money magazine and a guest columnist for Time magazine and cnn.com. He is the editor of the revised edition of Benjamin Graham's The Intelligent Investor (HarperCollins, 2003), the classic text that Warren Buffett has described as "by far the best book about investing ever written." He is also the author of Your Money and Your Brain (Simon & Schuster, 2007).