With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.
Introduction: Preparing to Master the Eight
Pathways to Growth
1 Grow by Building Your Market Share
2 Grow through Developing Committed Customers and Stakeholders
3 Grow by Developing a Powerful Brand
4 Grow by Innovating New Products, Services, and Experiences
5 Grow by International Expansion
6 Grow by Mergers, Acquisitions, Alliances, and Joint Ventures
7 Grow by B uilding an Outstanding Reputation for Social Responsibility
8 Grow by Partnering with Government and NGOs
PHILIP KOTLER is one of the world's leading authorities on marketing and his writing has defined marketing around the world for the past forty years.
MILTON KOTLER is Chairman of Kotler Marketing Group USA headquartered in Washington DC and Kotler Marketing Group China headquartered in Beijing and recognized as the #1 marketing strategy consultancy in China.