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Online Reputation Management for Dummies

Author : Lori Randall Stradtman
Price INR : ₹.399.00
ISBN 13 : 9788126539574
ISBN 10 : 8126539577
Pages : 384
Type : Paperbound
Remarks : Exclusively distributed by Penguin Books



Online Reputation Management for Dummies gives brands step-by-step instructions to create a solid, productive online reputation management system that will help achieve goals and equip brands to deal with any online reputation crisis that arises. I

Part I: Getting Started with Online Reputation
·    Management
·    Chapter 1: Understanding Online Reputation Management
·    Chapter 2: Determining Your Online Reputation Management Approach

Part II: Organizing Your Teams
·    Chapter 3: Creating Your Everyday Team
·    Chapter 4: Recruiting Professionals for Your Crisis Team

Part III: Listening Is Love
·    Chapter 5: Choosing Your Best Monitoring Tools
·    Chapter 6: Researching Your SEO Keywords
·    Chapter 7: Setting Up Your Listening Tools

Part IV: Establishing Your Reputation
·    Chapter 8: Engaging Easily via Social Media
·    Chapter 9: Claiming Your Brand Online
·    Chapter 10: Creating Great Messages
·    Chapter 11: Tapping In to Focused Interest Groups
·    Chapter 12: Writing Your Way to the Top
·    Chapter 13: Using Visuals to Spread Your Message
·    Chapter 14: Discovering and Inspiring Brand Evangelists

Part V: Responding to Crisis: Your Step-by-Step Plan
·    Chapter 15: Managing Escalating Issues
·    Chapter 16: Managing a Crisis
·    Chapter 17: Promoting Goodwill

Part VI: The Part of Tens  
·    Chapter 18: Ten Online Reputation Tips for Special Events
·    Chapter 19: Ten Ways to Face plant Your Online Reputation
·    Chapter 20: Ten Ways to Create Happy Fans

Our primary target audience is any brand who uses social media, blogs, or a web site to manage their communications with the public.

Lori Randall Stradtman specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blog world NYC May 2011 and she is a regular contributor to Social Media Examiner, Blog World and Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.