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Online Reputation Management for Dummies

Author : Lori Randall Stradtman
Price INR : ₹.399.00
ISBN 13 : 9788126539574
ISBN 10 : 8126539577
Pages : 384
Type : Paperbound
Remarks : Exclusively distributed by Penguin Books

Online Reputation Management for Dummies


Online Reputation Management for Dummies gives brands step-by-step instructions to create a solid, productive online reputation management system that will help achieve goals and equip brands to deal with any online reputation crisis that arises. It will cover:

• Considering culture, talent and goals when developing your online reputation management system

• Building your online reputation management team

• Researching your every day and your crisis SEO keywords

• Creating your reputation through listening, messages, images, videos, and other media

• Handling crises with social media, bloggers, influencers and responding immediately


Part I: Getting Started with Online Reputation

·               Management

·               Chapter 1: Understanding Online Reputation Management

·               Chapter 2: Determining Your Online Reputation Management Approach

Part II: Organizing Your Teams

·               Chapter 3: Creating Your Everyday Team

·               Chapter 4: Recruiting Professionals for Your Crisis Team

Part III: Listening Is Love

·               Chapter 5: Choosing Your Best Monitoring Tools

·               Chapter 6: Researching Your SEO Keywords

·               Chapter 7: Setting Up Your Listening Tools

Part IV: Establishing Your Reputation

·               Chapter 8: Engaging Easily via Social Media

·               Chapter 9: Claiming Your Brand Online

·               Chapter 10: Creating Great Messages

·               Chapter 11: Tapping In to Focused Interest Groups

·               Chapter 12: Writing Your Way to the Top

·               Chapter 13: Using Visuals to Spread Your Message

·               Chapter 14: Discovering and Inspiring Brand Evangelists

Part V: Responding to Crisis: Your Step-by-Step Plan

·               Chapter 15: Managing Escalating Issues

·               Chapter 16: Managing a Crisis

·               Chapter 17: Promoting Goodwill

Part VI: The Part of Tens 

·               Chapter 18: Ten Online Reputation Tips for Special Events

·               Chapter 19: Ten Ways to Face plant Your Online Reputation

·               Chapter 20: Ten Ways to Create Happy Fans


Our primary target audience is any brand who uses social media, blogs, or a web site to manage their communications with the public.

Lori Randall Stradtman specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blog world NYC May 2011 and she is a regular contributor to Social Media Examiner, Blog World and Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.