Details
Online Reputation Management for Dummies gives brands step-by-step instructions to create a solid, productive online reputation management system that will help achieve goals and equip brands to deal with any online reputation crisis that arises. It will cover:
• Considering culture, talent and goals when developing your online reputation management system
• Building your online reputation management team
• Researching your every day and your crisis SEO keywords
• Creating your reputation through listening, messages, images, videos, and other media
• Handling crises with social media, bloggers, influencers and responding immediately
Part I: Getting Started with Online Reputation
· Management
· Chapter 1: Understanding Online Reputation Management
· Chapter 2: Determining Your Online Reputation Management Approach
Part II: Organizing Your Teams
· Chapter 3: Creating Your Everyday Team
· Chapter 4: Recruiting Professionals for Your Crisis Team
Part III: Listening Is Love
· Chapter 5: Choosing Your Best Monitoring Tools
· Chapter 6: Researching Your SEO Keywords
· Chapter 7: Setting Up Your Listening Tools
Part IV: Establishing Your Reputation
· Chapter 8: Engaging Easily via Social Media
· Chapter 9: Claiming Your Brand Online
· Chapter 10: Creating Great Messages
· Chapter 11: Tapping In to Focused Interest Groups
· Chapter 12: Writing Your Way to the Top
· Chapter 13: Using Visuals to Spread Your Message
· Chapter 14: Discovering and Inspiring Brand Evangelists
Part V: Responding to Crisis: Your Step-by-Step Plan
· Chapter 15: Managing Escalating Issues
· Chapter 16: Managing a Crisis
· Chapter 17: Promoting Goodwill
Part VI: The Part of Tens
· Chapter 18: Ten Online Reputation Tips for Special Events
· Chapter 19: Ten Ways to Face plant Your Online Reputation
· Chapter 20: Ten Ways to Create Happy Fans
Lori Randall Stradtman specializes in creating social media campaigns for brands. Lori was a keynote speaker at Blog world NYC May 2011 and she is a regular contributor to Social Media Examiner, Blog World and Lori holds professional associations with the PRSA and IABC and is in high demand for keynote speaking engagements.
