Professional Search Engine Optimization with ASP.NET, provides PHP developers with the information they need to create and maintain a search engine friendly websites, and avoid common pitfalls that confuse search engine spiders. It discusses in depth how to facilitate site spidering, and discusses the various technologies and services that can be leveraged for site promotion. Topics discussed include basic SEO concepts; search engine friendly URLs; content relocation; duplicate content; on-page optimization; web syndication and social book marking; and even some discussion of black hat SEO.
Chapter 1: You: Programmer and Search Engine Marketer.
Chapter 2: A Primer in Basic SEO.
Chapter 3: Provocative SE-Friendly URLs.
Chapter 4: Content Relocation and HTTP Status Codes.
Chapter 5: Duplicate Content.
Chapter 7: Web Feeds and Social Bookmarking.
Chapter 8: Black Hat SEO.
Chapter 9: Sitemaps.
Chapter 10: Link Bait.
Chapter 11: Cloaking, Geo-Targeting, and IP Delivery.
Chapter 12: Foreign Language SEO.
Chapter 13: Coping with Technical Issues.
Chapter 14: Case Study: Building an E-Commerce Store.
Chapter 15: Site Clinic: So You Have a Web Site?
Chapter 16: WordPress: Creating an SE-Friendly Blog.
Appendix A: Simple Regular Expressions.
Primary audience: Existing PHP developers who need to incorporate SEO principles into their web applications. This book will be of primary interest to programmers who want to understand SEO.
Secondary audience: SEMs (Search Engine Marketers) who understand the technology to a certain degree, but want to understand it better so they can communicate with the developers better.
Jaimie Sirovich is a search engine marketing consultant. He graduated from Stevens Institute of Technology with a BS in Computer Science. He worked under Barry Schwartz at RustyBrick, Inc., as lead programmer on e-commerce projects until 2005. At present, Jaimie consults for several organizations and administrates the popular search engine marketing blog, SEOEgghead.com.
Cristian Darie is a software engineer with experience in a wide range of modern technologies, and the author of numerous books and tutorials on AJAX, ASP.NET, PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania, studying distributed application architectures for his PhD.