Social Media Marketing All-in-One For Dummies 2nd Ed

Author : Jan Zimmerman, Deborah Ng
Price INR : ₹.499.00
ISBN 13 : 9788126539109
Pages : 792
Type : Paperback
Remarks : EXCLUSIVE TO PENGUIN
₹.499.00

9788126539109

Details

Social media continues to evolve at breakneck speed and the savvy marketer needs to keep up. This is a bestselling guide to social media marketing has been completely updated to cover the newest vehicles including Group on and Rue La La, location-based services like foursquare and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

Book I: The Social Media Mix 9
·    Chapter 1: Making the Business Case for Social Media 11
·    Chapter 2: Tallying the Bottom Line 37
·    Chapter 3: Plotting Your Social Media Marketing Strategy 59
·    Chapter 4: Managing Your Cyber social Campaign 83
Book II: Cyber social Tools 107
·    Chapter 1: Discovering Helpful Tech Tools 109
·    Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 143
·    Chapter 3: Using Social Bookmarks, News, and Share Buttons 197
Book III: Blogs, Podcasts, and Video 221
·    Chapter 1: Growing Your Brand 223
·    Chapter 2: Building Your Blog 239
·    Chapter 3: Using Podcasts or Video in Your Content 259
·    Chapter 4: Sharing Images 273
Book IV: Twitter 281
·    Chapter 1: Using Twitter as a Marketing Tool 283
·    Chapter 2: Using Twitter as a Networking Tool 295
·    Chapter 3: Finding the Right Twitter Tools 309
·    Chapter 4: Supplementing Online Marketing Tools with Twitter 317
·    Chapter 5: Hosting Twitter Chats 325
Book V: Facebook 335
·    Chapter 1: Using Facebook as a Marketing Tool 337
·    Chapter 2: Creating and Sharing Content on Facebook 353
·    Chapter 3: Gaining Insights about Your Facebook Community 377
·    Chapter 4: Finding the Facebook Sweet Spot 383
Book VI: Google+ 389
·    Chapter 1: Leaping into Google+ 391
·    Chapter 2: Socializing in Circles409
·    Chapter 3: Building Community through Pluses, Shares, and Comments 419
·    Chapter 4: Hanging with Your Google+ Community433
Book VII: Pinterest 445
·    Chapter 1: Pinning Down Pinterest447
·    Chapter 2: Marketing with Pinterest 477
·    Chapter 3: Driving Sales with Pinterest 495
Book VIII: Other Social Media Marketing Sites 503
·    Chapter 1: Weighing the Business Benefits of Minor Social Sites 505
·    Chapter 2: Linking Up for B2B Success 517
·    Chapter 3: Maximizing Stratified Social Communities 537
·    Chapter 4: Geomarketing Services 557
·    Chapter 5: Attracting Customers with Daily Deal Coupons 573
·    Chapter 6: Social Gaming 589
·    Chapter 7: Making Social Media Mobile 597
·    Chapter 8: Multiplying Your Impact 615
Book IX: Measuring Results; Building on Success 647
·    Chapter 1: Delving into Data 649
·    Chapter 2: Analyzing Content-Sharing Metrics 669
·    Chapter 3: Analyzing Twitter Metrics 681
·    Chapter 4: Analyzing Facebook Metrics 687
·    Chapter 5: Measuring Minor Social Media 695
·    Chapter 6: Comparing Metrics from Different Marketing Techniques 707
·    Chapter 7: Making Decisions by the Numbers 727

Learn the latest social media marketing techniques

Jan Zimmerman author of Web Marketing for Dummies and owner of Watermelon Mountain Web Marketing have provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is also the author of Online Community Management for Dummies.