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Social Media Marketing All-in-One For Dummies 2nd Ed

Author : Jan Zimmerman, Deborah Ng
Price INR : ₹.499.00
ISBN 13 : 9788126539109
Pages : 792
Type : Paperback
Exclusive : EXCLUSIVE TO PENGUIN
₹.499.00

Social Media Marketing All-in-One For Dummies 2nd Ed

Details

Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete transactions, and more. The 2nd edition of this book will include coverage on:

1. The Social Media Mix
2. Cybersocial Tools
3. Blogs, Podcasts, and Vlogs
4. Twitter
5. Facebook
6. Google+
7. Pinterest
8. Other Social Media Marketing Sites
9. Measuring Results; Building on Success

 

Introduction

Book I: The Social Media Mix 

Chapter 1: Making the Business Case for Social Media 

Chapter 2: Tallying the Bottom Line

Chapter 3: Plotting Your Social Media Marketing Strategy

Chapter 4: Managing Your Cybersocial Campaign 

Book II: Cybersocial Tools 

Chapter 1: Discovering Helpful Tech Tools

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media

Chapter 3: Using Social Bookmarks, News, and Share Buttons

Book III: Blogs, Podcasts, and Video 

Chapter 1: Growing Your Brand

Chapter 2: Building Your Blog

Chapter 3: Using Podcasts or Video in Your Content

Chapter 4: Sharing Images

Book IV: Twitter 

Chapter 1: Using Twitter as a Marketing Tool

Chapter 2: Using Twitter as a Networking Tool 

Chapter 3: Finding the Right Twitter Tools

Chapter 4: Supplementing Online Marketing Tools with Twitter

Chapter 5: Hosting Twitter Chats

Book V: Facebook 

Chapter 1: Using Facebook as a Marketing Tool

Chapter 2: Creating and Sharing Content on Facebook

Chapter 3: Gaining Insights about Your Facebook Community

Chapter 4: Finding the Facebook Sweet Spot

Book VI: Google+ 

Chapter 1: Leaping into Google+

Chapter 2: Socializing in Circles

Chapter 3: Building Community through Pluses, Shares, and Comments 

Chapter 4: Hanging with Your Google+ Community

Book VII: Pinterest  

Chapter 1: Pinning Down Pinterest

Chapter 2: Marketing with Pinterest 

Chapter 3: Driving Sales with Pinterest 

Book VIII: Other Social Media Marketing Sites 

Chapter 1: Weighing the Business Benefits of Minor Social Sites 

Chapter 2: Linking Up for B2B Success 

Chapter 3: Maximizing Stratified Social Communities 

Chapter 4: Geomarketing Services 

Chapter 5: Attracting Customers with Daily Deal Coupons 

Chapter 6: Social Gaming 

Chapter 7: Making Social Media Mobile 

Chapter 8: Multiplying Your Impact 

Book IX: Measuring Results; Building on Success  

Chapter 1: Delving into Data 

Chapter 2: Analyzing Content-Sharing Metrics 

Chapter 3: Analyzing Twitter Metrics 

Chapter 4: Analyzing Facebook Metrics 

Chapter 5: Measuring Minor Social Media 

Chapter 6: Comparing Metrics from Different Marketing Techniques

Chapter 7: Making Decisions by the Numbers 

Index

Primary target audience: The social media strategist, web site manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy.

 

Secondary target audience: Upper-level managers who need to understand what social media is and why it is important to the success of their business. Anyone interested in learning more about the latest social media tools.

 

Jan Zimmerman (Albuquerque, NM) is a hands-on marketing professional focused on smaller businesses. She regularly shares her expertise at seminars and training events throughout the United States. Jan is author of Web Marketing For Dummies.

 

Deb Ng (Hillsborough, NJ) is a freelance as a writer, professional blogger, community manager and social media consultant. She is the Conference Director for the BlogWorld and New Media Expo. She blogs at www.kommein.com and is on Twitter as @debng. Deb is the author of Online Community Management For Dummies.