Social Media Marketing All-In-One for Dummies, 2ed

Author : Jan Zimmerman, Deborah Ng
Price : Rs 499.00
ISBN 13 : 9788126539109
ISBN 10 : 8126539100
Pages : 792
Type : Paperbound
Remarks : Exclusively distributed by Penguin Books



Social media continues to evolve at breakneck speed and the savvy marketer needs to keep up. This is a bestselling guide to social media marketing has been completely updated to cover the newest vehicles including Group on and Rue La La, location-based services like foursquare and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

Book I: The Social Media Mix
·    Chapter 1: Making the Business Case for Social Media
·    Chapter 2: Tallying the Bottom Line
·    Chapter 3: Plotting Your Social Media Marketing Strategy
·    Chapter 4: Managing Your Cyber social Campaign

Book II: Cyber social Tools
·    Chapter 1: Discovering Helpful Tech Tools
·    Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media
·    Chapter 3: Using Social Bookmarks, News, and Share Buttons

Book III: Blogs, Podcasts, and Video
·    Chapter 1: Growing Your Brand
·    Chapter 2: Building Your Blog
·    Chapter 3: Using Podcasts or Video in Your Content
·    Chapter 4: Sharing Images

Book IV: Twitter
·    Chapter 1: Using Twitter as a Marketing Tool
·    Chapter 2: Using Twitter as a Networking Tool
·    Chapter 3: Finding the Right Twitter Tools
·    Chapter 4: Supplementing Online Marketing Tools with Twitter
·    Chapter 5: Hosting Twitter Chats

Book V: Facebook
·    Chapter 1: Using Facebook as a Marketing Tool
·    Chapter 2: Creating and Sharing Content on Facebook
·    Chapter 3: Gaining Insights about Your Facebook Community
·    Chapter 4: Finding the Facebook Sweet Spot

Book VI: Google+
·    Chapter 1: Leaping into Google+
·    Chapter 2: Socializing in Circles
·    Chapter 3: Building Community through Pluses, Shares and Comments
·    Chapter 4: Hanging with Your Google+ Community

Book VII: Pinterest
·    Chapter 1: Pinning Down Pinterest
·    Chapter 2: Marketing with Pinterest
·    Chapter 3: Driving Sales with Pinterest

Book VIII: Other Social Media Marketing Sites
·    Chapter 1: Weighing the Business Benefits of Minor Social Sites
·    Chapter 2: Linking Up for B2B Success
·    Chapter 3: Maximizing Stratified Social Communities
·    Chapter 4: Geomarketing Services
·    Chapter 5: Attracting Customers with Daily Deal Coupons
·    Chapter 6: Social Gaming
·    Chapter 7: Making Social Media Mobile
·    Chapter 8: Multiplying Your Impact

Book IX: Measuring Results; Building on Success
·    Chapter 1: Delving into Data
·    Chapter 2: Analyzing Content-Sharing Metrics
·    Chapter 3: Analyzing Twitter Metrics
·    Chapter 4: Analyzing Facebook Metrics
·    Chapter 5: Measuring Minor Social Media
·    Chapter 6: Comparing Metrics from Different Marketing Techniques
·    Chapter 7: Making Decisions by the Numbers

Learn the latest social media marketing techniques

Jan Zimmerman author of Web Marketing for Dummies and owner of Watermelon Mountain Web Marketing have provided online marketing and social media services to businesses of all sizes for 15 years. Deborah Ng is also the author of Online Community Management for Dummies.