Details
Social Media Marketing All-in-One For Dummies, 2nd Edition will help marketers apply the marketing knowledge they already have to the latest social media sites and tools. Marketers will discover how to use social media to reach current and new customers, assist customers with problems, complete transactions, and more. The 2nd edition of this book will include coverage on:
1. The Social Media Mix
2. Cybersocial Tools
3. Blogs, Podcasts, and Vlogs
4. Twitter
5. Facebook
6. Google+
7. Pinterest
8. Other Social Media Marketing Sites
9. Measuring Results; Building on Success
Introduction
Book I: The Social Media Mix
Chapter 1: Making the Business Case for Social Media
Chapter 2: Tallying the Bottom Line
Chapter 3: Plotting Your Social Media Marketing Strategy
Chapter 4: Managing Your Cybersocial Campaign
Book II: Cybersocial Tools
Chapter 1: Discovering Helpful Tech Tools
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media
Chapter 3: Using Social Bookmarks, News, and Share Buttons
Book III: Blogs, Podcasts, and Video
Chapter 1: Growing Your Brand
Chapter 2: Building Your Blog
Chapter 3: Using Podcasts or Video in Your Content
Chapter 4: Sharing Images
Book IV: Twitter
Chapter 1: Using Twitter as a Marketing Tool
Chapter 2: Using Twitter as a Networking Tool
Chapter 3: Finding the Right Twitter Tools
Chapter 4: Supplementing Online Marketing Tools with Twitter
Chapter 5: Hosting Twitter Chats
Book V: Facebook
Chapter 1: Using Facebook as a Marketing Tool
Chapter 2: Creating and Sharing Content on Facebook
Chapter 3: Gaining Insights about Your Facebook Community
Chapter 4: Finding the Facebook Sweet Spot
Book VI: Google+
Chapter 1: Leaping into Google+
Chapter 2: Socializing in Circles
Chapter 3: Building Community through Pluses, Shares, and Comments
Chapter 4: Hanging with Your Google+ Community
Book VII: Pinterest
Chapter 1: Pinning Down Pinterest
Chapter 2: Marketing with Pinterest
Chapter 3: Driving Sales with Pinterest
Book VIII: Other Social Media Marketing Sites
Chapter 1: Weighing the Business Benefits of Minor Social Sites
Chapter 2: Linking Up for B2B Success
Chapter 3: Maximizing Stratified Social Communities
Chapter 4: Geomarketing Services
Chapter 5: Attracting Customers with Daily Deal Coupons
Chapter 6: Social Gaming
Chapter 7: Making Social Media Mobile
Chapter 8: Multiplying Your Impact
Book IX: Measuring Results; Building on Success
Chapter 1: Delving into Data
Chapter 2: Analyzing Content-Sharing Metrics
Chapter 3: Analyzing Twitter Metrics
Chapter 4: Analyzing Facebook Metrics
Chapter 5: Measuring Minor Social Media
Chapter 6: Comparing Metrics from Different Marketing Techniques
Chapter 7: Making Decisions by the Numbers
Index
Primary target audience: The social media strategist, web site manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy.
Secondary target audience: Upper-level managers who need to understand what social media is and why it is important to the success of their business. Anyone interested in learning more about the latest social media tools.
Jan Zimmerman (Albuquerque, NM) is a hands-on marketing professional focused on smaller businesses. She regularly shares her expertise at seminars and training events throughout the United States. Jan is author of Web Marketing For Dummies.
Deb Ng (Hillsborough, NJ) is a freelance as a writer, professional blogger, community manager and social media consultant. She is the Conference Director for the BlogWorld and New Media Expo. She blogs at www.kommein.com and is on Twitter as @debng. Deb is the author of Online Community Management For Dummies.
