The Complete Social Media Community Manager's Guide

Author : Marty Weintraub, Lauren Litwinka
ISBN 13 : 9788126541393
ISBN 10 : 8126541393
Pages : 336
Type : Paperbound
Remarks : Exclusively distributed by Times Group Books



This unique book features proven tactics and techniques drawn from the author's extensive experience managing and training community managers at companies large and small. Unlike other theoretical and/or tactically limited books, The Complete Social Media Community Manager's Guide offers proven, real-world, hands-on tactics and techniques for effective community management that have been undocumented previously and includes more than 40 field-tested tools readers can use to help them achieve their community management goals.

•    Introduction
•    Chapter 1 The Social Media Community Manager's Role
•    Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior
•    Chapter 3 Hit the Ground Running!
•    Chapter 4 Content, Reputation and Hardcore Listening Hacks
•    Chapter 5 Finding Themed Conversations: The Superior CM's Edge
•    Chapter 6 Dominate with Paid Organic Amplification
•    Chapter 7 Community Crisis Management
•    Chapter 8 Measuring Success! State-of-the-Art Social Metrics
•    Appendix A Social Media Community Manager Job Description
•    Appendix B The Big List of Community Management Tools and Analytics
•    Appendix C 72 Must-Follow Online Marketing Geniuses
•    Index

This is the perfect book for anyone tasked with effectively managing an online community, including small and medium-sized businesses, internet marketers and advertiser at large companies or agencies.

Marty Weintraub is CEO of AimClear and author of Killer Facebook Ads.

Lauren Litwinka is a community manager at AimClear and has hands-on experience with brands across a variety of verticals, from to beauty product retailers to automotive companies