Win an iPad Mini or iPods! Participate in Wiley Online Library India Quiz. Click here.

The Complete Social Media Community Manager's Guide

Author : Marty Weintraub, Lauren Litwinka
ISBN 13 : 9788126541393
ISBN 10 : 8126541393
Pages : 336
Type : P
Exclusive : EXCLUSIVE TO TIMES GROUP BOOKS


The Complete Social Media Community Manager's Guide

Details

This unique book features proven tactics and techniques drawn from the author's extensive experience managing and training community managers at companies large and small. Unlike other theoretical and/or tactically limited books, The Complete Social Media Community Manager's Guide offers proven, real-world, hands-on tactics and techniques for effective community management that have been undocumented previously and includes more than 40 field-tested tools readers can use to help them achieve their community management goals.

Introduction

Chapter 1 The Social Media Community Manager's Role

Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior

Chapter 3 Hit the Ground Running!

Chapter 4 Content, Reputation and Hardcore Listening Hacks

Chapter 5 Finding Themed Conversations: The Superior CM's Edge

Chapter 6 Dominate with Paid Organic Amplification

Chapter 7 Community Crisis Management

Chapter 8 Measuring Success! State-of-the-Art Social Metrics

Appendix A Social Media Community Manager Job Description

Appendix B The Big List of Community Management Tools and Analytics

Appendix C 72 Must-Follow Online Marketing Geniuses

Index

 

This is the perfect book for anyone tasked with effectively managing an online community, including small and medium-sized businesses, internet marketers and advertiser at large companies or agencies.

Marty Weintraub is CEO of AimClear and author of Killer Facebook Ads.

 

Lauren Litwinka is a community manager at AimClear and has hands-on experience with brands across a variety of verticals, from to beauty product retailers to automotive companies