Web Analytics 2.0 is the perfect follow-up to the bestseller Web Analytics: An Hour a Day as it expands upon the lessons learned, delves into more advanced techniques and covers the absolute latest web analytics tools and methods. Because it is agnostic regarding web analytics tools and will cover such hot topics as measuring video content, blogs, Flash content and social media, it will have exceptionally wide appeal and be a must-read for all web analytics practitioners, including those who read the first book.
The Bold New World of Web Analytics 2.0.
The Optimal Strategy for Choosing Your Web Analytics Soul Mate.
The Awesome World of Clickstream Analysis: Metrics.
The Awesome World of Clickstream Analysis: Practical Solutions.
The Key to Glory: Measuring Success.
Failing Faster: Unleashing the Power of Testing and Experimentation.
Competitive Intelligence Analysis.
Emerging Analytics: Social, Mobile, and Video.
Optimal Solutions for Hidden Web Analytics Traps.
Guiding Principles for Becoming an Analysis Ninja.
Advanced Principles for Becoming an Analysis Ninja.
The Web Analytics Career.
HiPPOs, Ninjas and the Masses: Creating a Data-Driven Culture.
Web Analytics 2.0 is perfect for in-the-trenches practitioners of web analytics--web marketers, vendors, and consultants--and others invested in the overall performance of their web marketing channel.
Web analytics a consultant for Fortune 100 companies and a best-selling author. Avinash is also an Associate Instructor for the University of British Columbia and has lectured at the University of Utah, University of Virginia and Stanford University. Avinash donates all proceeds from his books to two charities, The Smile Train and Doctors without Borders.