Web Marketing for Dummies

Author : Jan Zimmerman
ISBN 13 : 9788126511570
ISBN 10 : 8126511575
Pages : 410
Type : Paperbound
Remarks : Exclusively distributed by UBS Publishers Distributors

Web Marketing for Dummies

Details

Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include:


·    Creating a good plan
·    Building your site
·    Crafting an effective store front
·    Marketing on your own site
·    Creating buzz with blogs and other person-to-person communication
·    E-mail marketing
·    Search Engine Optimization
·    Pay-Per-Click
·    Advertising and sponsorships

Introduction


Part I: Getting Going with Online Marketing
Chapter 1: Taking Your Marketing to the Web
Chapter 2: Planning for Web Marketing
Chapter 3: Taking the First Steps to Your Online Presence


Part II: Building a Marketing-Effective Web Site
Chapter 4: Producing a Successful Business Web Site
Chapter 5: Creating a Marketing-Effective Storefront
Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques


Part III: Exploring Online Marketing Basics
Chapter 7: Marketing with Online Buzz
Chapter 8: The Art of E-Mail Marketing
Chapter 9: Staying Ahead of the Online Marketing Wave
Chapter 10: Mastering the Secrets of Search Engines


Part IV: Spending Online Marketing Dollars
Chapter 11: Marketing with Pay Per Click Ads
Chapter 12: Marketing with Paid Online Advertising
Chapter 13: Capturing Customers with New Technology


Part V: Maximizing Your Web Success
Chapter 14: Improving Results with Web Analytics
Chapter 15: Staying Out of Legal Trouble
Chapter 16: The Keys to Maintaining Your Web Presence


Part VI: The Part of Tens
Chapter 17: Ten Free Ways to Market Your Web Site
Chapter 18: Ten Most Common Mistakes of Web Marketing
Chapter 19: Ten Tips for Tired Sites


Index


The advent of Google keywords, pay-per-click, professional blogs, and other developments has taken Web marketing into new territories. Though there are books that cover individual methods for marketing, there are no overall references that give would-be marketers a single source for all their options.


The core audience for this book will be individuals that are handling marketing as one of the many jobs they do for a small business or sole proprietorship. This group includes people running their own online business or promoting a service or work via the Web. This book will also appeal to full-time marketers looking to brush up their insight and skills on new options like PPC and SEO.

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing, providing Web marketing and site management services. She has also served as a faculty member in the Business & Information Technology Department at Albuquerque TVI. She is the author of the self-published Marketing on the Internet.