This is the third book in Wiley's series of Wharton-branded books presenting the perspectives and research of the Wharton faculty. Decision making, particularly where it involves risk management, confronts all managers working in complex situations, and Wharton is one of the country's leaders in research in this area. Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty to show how to apply the latest decision analysis thinking across four levels of action: personal, managerial, negotiator, and consumer in society.
· A Complex Web of Decisions
Part I: Personal Decision Making
· The Emotional Nature of Decision Trade-Offs
· Bumbling Geniuses: The Power of Everyday Reasoning in Multistage Decision Making
· Choosing Variety
Part II: Managerial Decision Making
· Combining Models with Intuition to Improve Decisions
· Reflective versus Expedient Decision Making: Views from East and West
· Decision Making in Complex Environments: New Tools for a New Age
· Managing Frames to Make Better Decisions
Part III: Multiparty Decision Making
· Strategic Learning and Teaching
· Reputations in Negotiation
· Deception in Negotiations
· Electronic Bargaining: The Perils of E-Mail and the Promise of Computer-Assisted Negotiations
Part IV: Impact of Decision Making on Society
· A Change of Heart: Unexpected Responses to Medical Testing
· Values and Decisions
· Protective Decisions: Fear or Prudence
· Learners or Lemmings: The Nature of Information Cascades
· Split Personality: Inconsistencies in Private and Public Decisions
Stephen J. Hoch is the John J. Pomerantz Professor of Marketing at the Wharton School.
Howard C. Kunreuther is the Cecilia Yen Koo Professor of Decision Sciences and Public Policy and Management, and Codirector of the Risk Management and Decision Processes Center at the Wharton School.
Robert E. Gunther was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.