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Professional Development



Our Professional Development offerings include books, subscription products, and information services in all media. We serve professionals in specialized markets and consumers in selected categories, a strategy that permits product franchising and deep market penetration in such areas as business, accounting, nonprofit institution management, computers, psychology, architecture, engineering, hospitality and culinary arts, and general interest. Products are developed in the United States, Canada, Europe, Asia, and Australia for worldwide distribution through multiple channels, including bookstores, online sales, and direct marketing. 



Professional Development continues to grow rapidly through an effective combination of organic growth and acquisition. Our acquisition of Hungry Minds, Inc., in September 2001, the second largest in Wiley history, brought us a portfolio of high profile brands that includes For Dummies®, Webster's New World™, CliffsNotes™, Betty Crocker®, and Weight Watchers®. Our 1999 acquisition of the San Francisco-based publisher Jossey-Bass brought us books and journals in leadership, business, education, religion, and public health and health administration, and we gained a leading position in the teacher education market through the 2002 acquisition of approximately 250 titles from Prentice-Hall Direct (a unit of Pearson Education). Our 2007 acquisition of Anker Publishing has enhanced that position with titles on professional development for higher education faculty and administrators.


The acquisition of the market-leading J.K. Lasser tax guides, also in 1999, built on our already strong presence in the area of financial planning, will gain an online dimension with the 2008 launch of JKLasser.com, a subscription-based Web site for individuals and professionals. Our finance offerings were further augmented by the 2001 acquisition of Frank J. Fabozzi Publishing in the U.S. and Wrightbooks Pty Ltd. in Australia. In technology, our For Dummies and Visual™ brands dominate the consumer market; the acquisition of Wrox Press Ltd. in the U.K., in 2003, and of the California-based Sybex Inc., in 2005, has brought us a similar presence in the high-end market.


Recent acquisitions include Whurr Publishers in the U.K., in 2005, serving the nursing, speech and language therapy and audiology, psychology, and special education communities; and the Fernhurst brand (now Wiley Nautical), in 2006, with best-selling books, manuals, and guides on sailing, boating, and related nautical topics.


Our alliance strategy continues to work extremely well. In late 2007, we announced the launch of a new imprint, Fisher Investments Press, in partnership with Fisher Investments. In partnership with Microsoft, we are publishing the Microsoft Executive Series of business books, and through a recent agreement with CFA Institute, the world's largest financial certifying body, we are publishing an exclusive series of finance books targeting the university and the professional markets. We are also partnering with New York City's Lincoln Center for the Performing Arts, Inc., for a series of books drawing on Lincoln Center's extensive archives, educational expertise, and community of artists. Our alliance with General Mills has brought the popular Pillsbury® brand onto Wiley's industry-leading roster of cookbooks, and our alliance with the American Institute of Architects marked its 75th anniversary in 2007 with the 11th edition ofArchitectural Graphic Standards. We also publish the American Medical Association Family Medical Guide for the AMA, and a line of journals and books for Mergent, Inc., providing information and analysis for the investment community.


Electronic products are a growing part of our Professional Development program, including a number that deliver our content directly into customers' workflows. Leadership Practices Inventory Online (LPI Online), the Web-based version of the evaluation and feedback component of our highly successfulLeadership Challenges franchise, provides automated data entry and collection as well as online report generation and distribution, saving significant time over the print version. In psychology, TheraScribegives behavioral therapists tools to manage their practices, make homework assignments for patients, and automatically generate forms for insurance submission. In accounting, Wiley CPA Examination Review Practice Software offers features that print materials cannot easily accommodate, including self-diagnosis and practice tests that focus on areas of weakness.


Professional Development web activity is growing rapidly, not only through robust online sales of print titles, but also through sites such as Dummies.com and CliffsNotes.com, which have produced double-digit revenue growth from advertising, sponsored links, and content licensing for several years. 


Starting from a small base over 20 years ago, we have built a robust and profitable Professional Development business. We believe we have the momentum and the market positions in target subject areas to continue our above-industry-average growth.

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