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Built to Grow: How to deliver accelerated, sustained and profitable business growth

In stock
Author : Royston Guest
Price : INR 499
ISBN 13 : 9788126565849
Pages : 296
Type : Paperbound
Remarks :

Exclusively distributed by Penguin Books


A how-to guide to building high-performing organizations and creating sustainable business growth. Built to Grow takes the reader through their own business-coaching session showing why achieving greatness and growing your business isn't just a coincidence, but an act of purposeful design. The book journeys through each element of the Business Growth Transformation Framework; a provided blueprint for predictable, repeatable, sustainable business growth. Following seven guiding principles, this is a mature model 'living' in the world of PTI and many of their clients and will be brought to life with real-life examples and cases.

Acknowledgements

About the Author

Introduction  

Why Built to Grow?  

What Built to Grow Is Not  

How to Use Built to Grow  

The Added Benefit to You  

 

Chapter 1: The Fundamentals of Business Growth: Your AMR Strategy

  • The First BIG Idea  
  • Your AMR Strategy
  • Your Business Growth Formula: How the Numbers Work
  • The Profit Impact
  • AMR in Action
  • Developing Multiple Strategies
  • Become Really Curious

 

Chapter 2: Your Business Growth Transformation Framework® (BGTF)

  • Adopt a Success Modelling Approach
  • Your Business Growth Transformation Framework®
  • Your Recipe for Success
  • 7 Guiding Principles
  • Strategic Plan
  • Inspirational Leadership
  • High Performing Organization Model
  • Measures That Matter
  • Summary: Setting a Foundation of Great Habits

 

Chapter 3: Inspirational Leadership

  • Developing Your Leadership Culture
  • Why the Leader-Follower Structure is at Odds With Developing a Leadership Culture
  • The Solution: Leader-Leader
  • The Four Types of Leaders
  • Turning Your Organizational Design Upside Down
  • Developing Your Leadership Traits and Style

 

Chapter 4: Building a High Performing Organization

  • Vision / Purpose
  • Values / Behaviours
  • Strategic Plan
  • Disciplined Execution
  • Performance Culture

 

Chapter 5: Business Purpose, Aspirational Goals and Growth Strategy

  • The Power of Your WHY
  • Caution: Two Pitfalls to Avoid in Finding Your WHY
  • Life is Like a Boomerang
  • Translating Your Personal WHY into Your Business's WHY
  • Aligning Your Business's WHY With Your People's Personal WHY
  • What Business Are You Really in?
  • Your Goal Before You Move on

 

Chapter 6: Market Potential Strategy

  • Alignment of Your Aspirational Goals With the Market Potential
  • Defining the Size of Opportunity
  • Segmenting and Profiling the Opportunity
  • Why Consumers Buy and How the Competition Can Impact Your Market Potential
  • Market Potential and The Four Seasons Calendar'

 

Chapter 7: Compelling Value Proposition Strategy

  • What Customers Really Care About
  • Essentials of a Compelling Value Proposition
  • Introducing the Benefits Track
  • Zooming In and Zooming Out
  • When Technology Impacts Your Compelling Value Proposition
  • So, Are You Ready?
  • Market Research Through Your Customer Lens

 

Chapter 8: Customer Strategy

  • The Big Idea
  • The Experience Economy
  • The Digital Age is Transforming the Game
  • Making it Real for Your Business
  • Measures That Matter

 

Chapter 9: Marketing and Communications Strategy

  • The Purpose of Marketing and Communications
  • Interdependency with Your Other Strategies
  • Trends Shaping the Marketing Landscape
  • Defining the Brand
  • Writing Your Marketing and Communications Strategy
  • Turning Strategy into ACTION Through Your Marketing Plan
  • Measures That Matter

 

Chapter 10: Business Development and Sales Strategy

  • Internal Brand Positioning of Sales
  • Who's in Sales in Your Business?
  • A Scientific Approach
  • Sales Planning and Forecasting
  • Your Customer Classification Framework
  • Your Proposition Matrix -- Getting Customers to Buy More
  • Your Customer Contact Strategy
  • Your Sales Map
  • Your Sales Funnel
  • Summary: Selling Success

 

Chapter 11: People Strategy

  • Are People a Cost or an Investment in Your Business?
  • The BIG Idea: Creating Your Employee Value Proposition
  • Identifying Your People Gap
  • Building a Robust People Pipeline
  • Growing and Developing Your People
  • Retaining Your People

 

Chapter 12: Operational Excellence Strategy

  • Practice Makes Perfect . . . or Does it?
  • The Need for a Robust Operational Strategy
  • Applying the 7 Guiding Principles in Your Quest for Operational Excellence
  • Embracing Technology as a Competitive Advantage
  • Operational Improvement Never Stops

 

Chapter 13: Finance and Governance

  • Change Your Mindset . . . Change the Game
  • Keeping Score . . .
  • The Challenge
  • Measures That Matter
  • Your Three Most Important Financial Tools
  • Reality Check
  • The Exciting News
  • Funding Routes: The Upsides and Downsides

 

Chapter 14: Control the Controllable

 

Chapter 15: Your Journey to Mastery

  • Being Committed and in the Arena
  • A Never-Ending Pursuit of Personal Mastery

 

Bibliography

Index

Royston Guest is CEO of PTI worldwide, a global consultancy and training organisation with a proven track record in delivering business growth, people transformation and peak performance. The PTI trainer / consultant team is face to face with between 15,000 and 20,000 people each year across their entire training propositions. They have a database of 54,000 contacts and a fortnightly eZine which covers business topics and has 15,239 subscribers.

Primary Market: Business Owners, Entrepreneurs and Leaders who are serious about growing their business to the ranks of greatness


Secondary Market: The authors own client base of managers, executives and business owners focused on business growth.

 

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