Economics

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  1. Employer Branding For Dummies
    Employer Branding For Dummies

    by Richard Mosley, Lars Schmidt

    Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, .. Learn More
    Rs 499.00
  2. Clash of the Generations: Managing the New Workplace Reality
    Clash of the Generations: Managing the New Workplace Reality

    by Valerie M. Grubb

    Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Traditionally, older workers wou.. Learn More
  3. Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the incr.. Learn More
  4. Brand Admiration: Building a Business People Love
    Brand Admiration: Building a Business People Love

    by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Allen Weiss

    Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions. The myriad real-world examples, using the world's most admired brands, reinforce and make .. Learn More
    Rs 499.00
  5. Built to Grow: How to deliver accelerated, sustained and profitable business growth
    Built to Grow: How to deliver accelerated, sustained and profitable business growth

    by Royston Guest

    A how-to guide to building high-performing organizations and creating sustainable business growth. Built to Grow takes the reader through their own business-coaching session showing why achieving grea.. Learn More
    Rs 499.00
  6. Mind+Machine: A Decision Model for Optimizing and Implementing Analytics
    Mind+Machine: A Decision Model for Optimizing and Implementing Analytics

    by Marc Vollenweider

    Decision-makers need the right insight at the right time in the right format, particularly given today's flow of constant information and data. Mind-only is too slow and too costly. Machine-only rarel.. Learn More
    Rs 699.00
  7. Michael Allen's Guide to e-Learning, 2ed: Building Interactive, Fun, and Effective Learning Programs for Any Company
    Michael Allen's Guide to e-Learning, 2ed: Building Interactive, Fun, and Effective Learning Programs for Any Company

    by Michael W. Allen, Tony Bingham

    Michael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition presents best practices for building interactive, fun and effective onli.. Learn More
    Rs 599.00
  8. Thoughtfully Ruthless: The Key to Exponential Growth
    Thoughtfully Ruthless: The Key to Exponential Growth

    by Val Wright

    A Thoughtfully Ruthless leader does not leave their business results to chance. Every decision is deliberate and every moment is purposeful. They do not worry whether everyone will like them or agree .. Learn More
  9. The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk
    The First Two Rules of Leadership: Don't be Stupid, Don't be a Jerk

    by David Cottrell

    How can you improve your leadership results beginning right now?  Don't be stupid.  Don't be a jerk provides a clear path to improved results and improved job satisfaction for the leader and the peo.. Learn More
  10. The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy
    The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy

    by Amy Karam, Ken Wilcox

    The China Factor is a guide for Western companies to understand how their new competitors from China do business and how they can change their game to win in global markets. The China Factor offers W.. Learn More
    Rs 499.00

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