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Economics



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  1. Digital Sense
    Digital Sense

    by Travis Wright, Chris J. Snook, Brian Solis

    Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. Learn More
    Rs 499.00
  2. Agile Engagement: How to Drive Lasting Results by Cultivating a Flexible, Responsive and Collaborative Culture
    Agile Engagement: How to Drive Lasting Results by Cultivating a Flexible, Responsive and Collaborative Culture

    by Santiago Jaramillo, Todd Richardson

    Many organizations fail to realize and harness the power of their most valuable asset—their employees. Though they can be developed into a true competitive advantage, engagement isn't attainable if t.. Learn More
    Rs 499.00
  3. Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
    Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

    by Eric Berridge, Marc Benioff

    Cloud computing is our global technology future, and customer experience is a key driver of technical innovation and business success--CUSTOMER OBSESSED will teach you how to leverage both across all.. Learn More
    Rs 499.00
  4. Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks & Stalls
    Move: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks & Stalls

    by Patty Azzarello

    MOVE takes on the chronic challenges that keep organizations from decisively executing strategy -- systemic issues that occur in all organizations, which leaders often just accept as an unchangeable p.. Learn More
    Rs 399.00
  5. Employer Branding For Dummies
    Employer Branding For Dummies

    by Richard Mosley, Lars Schmidt

    Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, .. Learn More
    Rs 499.00
  6. Clash of the Generations: Managing the New Workplace Reality
    Clash of the Generations: Managing the New Workplace Reality

    by Valerie M. Grubb

    Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Traditionally, older workers wou.. Learn More
    Rs 599.00
  7. Marketing 4.0: Moving from Traditional to Digital
    Marketing 4.0: Moving from Traditional to Digital

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

    Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the incr.. Learn More
    Rs 499.00
  8. Built to Grow: How to deliver accelerated, sustained and profitable business growth
    Built to Grow: How to deliver accelerated, sustained and profitable business growth

    by Royston Guest

    A how-to guide to building high-performing organizations and creating sustainable business growth. Built to Grow takes the reader through their own business-coaching session showing why achieving grea.. Learn More
    Rs 499.00
  9. Brand Admiration: Building a Business People Love
    Brand Admiration: Building a Business People Love

    by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Allen Weiss

    Brand Admiration provides an integrated perspective on how to make strategic and tactical branding decisions. The myriad real-world examples, using the world's most admired brands, reinforce and make .. Learn More
    Rs 499.00
  10. Mind+Machine: A Decision Model for Optimizing and Implementing Analytics
    Mind+Machine: A Decision Model for Optimizing and Implementing Analytics

    by Marc Vollenweider

    Decision-makers need the right insight at the right time in the right format, particularly given today's flow of constant information and data. Mind-only is too slow and too costly. Machine-only rarel.. Learn More
    Rs 699.00

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