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Fundamentals of Sales & Distribution Management: Text & Cases

Bholanath Dutta

ISBN: 9789389698022

INR 385

Description

This book discusses the basic and fundamental concepts of Sales and Distribution Management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight on chain management and retail management. It covers the MBA syllabus of Devi Ahilya University, Indore, Kannur University Kerala, Uttarakhand Technical University, UP Technological University, Jodhpur University, IP University, Maharshi Dayanand University, Punjab Technological University, Gujarat Technological University, Banglore University, Visvesvaraya Technological University, JNTU, West Bengal Technological University and all other Indian Universities.

 

  • Preface
  • Acknowledgements
  • The Author
  • Introduction and Basic Concepts
  • Organizing and Executing the sales
  • Sales Force Management
  • Overview of Distribution Management
  • Managing Marketing Intermediaries
  • Retail Management
  • Logistics Information System and International Logistics
  • Warehouse Management
  • Case Studies
  • Index