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Influencer Marketing For Dummies

Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou

ISBN: 9788126560554

296 pages

Exclusively distributed by Penguin Books 

INR 499


Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and subsequently, grow your brand.



Part I: Getting Started with Influencer Marketing

Chapter 1: Influencer Marketing 101  

Chapter 2: Digging Deeper into Influencer Marketing


Part II: Identifying Influencers

Chapter 3: The Best Influencers: The Power of Women on Your Bottom Line

Chapter 4: The New Rules of Engagement

Chapter 5: Outsourcing Influencer Marketing


Part III: The Main Platforms for Influencer Marketing

Chapter 6: Blog Influencers

Chapter 7: Instagram Influencers

Chapter 8: Twitter Influencers

Chapter 9: Facebook Influencers

Chapter 10: Pinterest Influencers

Chapter 11: Video Influencers


Part IV: Measuring Your Success

Chapter 12: Meeting Metrics

Chapter 13: Integrating Influencer Marketing with Your Sales Funnel

Chapter 14: Using the Type of Marketing You Need: Influencer or Direct Marketing

Chapter 15: Setting and Measuring the Right Goals for Your Influencer Marketing Campaigns


Part V: Creating Stellar Influencer Marketing Campaigns

Chapter 16: The Six Secrets to Influencer Marketing Success

Chapter 17: Putting It All Together

Chapter 18: Five Pros Doing It Right


Part VI: The Part of Tens

Chapter 19: Ten Reasons Influencer Marketing Campaigns Fail

Chapter 20: Ten Online Resources for Influencer Marketing Information


Appendix: Federal Trade Commission Guidelines