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Social Media Engagement for Dummies

Aliza Sherman, Danielle Elliott Smith

ISBN: 9788126543304

384 pages

Exclusively distributed by Penguin Books 

INR 399


Social Media Engagement for Dummies will show small business owners and marketers the fundamentals of social media engagement, the ingredient that puts the "social" into social media marketing. Readers will master the techniques in this book and be able to connect with potential customers, convert them into customers, turn them into evangelists for their company and boost their bottom line.


• The Basics of Social Media Engagement  

• Exploring the Elements of Social Media Engagement

• Examining the Basic Engagement Tools  

• Engaging Through Additional Social Channels  

• Leveraging Audio and Video for Engagement

• The Part of Tens