Ten Types of Innovation: The Discipline of Building Breakthroughs

Larry Keeley, Helen Walters, Ryan Pikkel, Brian Quinn

ISBN: 9788126579792

276 pages

INR 799


Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.

Part One Innovation
A New Discipline Is Leaving The Lab

Chapter 1 Rethink Innovation
Eradicate lore, substitute logic


Part Two Ten Types Of Innovation
The Building Blocks Of Breakthroughs

Chapter 2 The Ten Types
An overview

Chapter 3 Profit Model
How you make money

Chapter 4 Network
How you connect with others to create value

Chapter 5 Structure
How you organize and align your talent and assets

Chapter 6 Process
How you use signature or superior methods to do your work

Chapter 7 Product Performance
How you develop distinguishing features and functionality

Chapter 8 Product System
How you create complementary products and services

Chapter 9 Service
How you support and amplify the value of your offerings

Chapter 10 Channel
How you deliver your offerings to customers and users

Chapter 11 Brand
How you represent your offerings and business

Chapter 12 Customer Engagement
How you foster compelling interactions


Part Three More Is Mightier
Mix And Match Innovation Types For Greater Impact

Chapter 13 Go Beyond Products

 How to avoid being easily copied

Chapter 14 Strength In Numbers
Innovations using a combination of types generate better returns


Part Four Spot The Shifts
See The Conditions That Birth Breakthroughs

Chapter 15 Mind The Gap
Uncover your blind spots

Chapter 16 Challenge Convention
See where your competitors are focusing -- and then make different choices

Chapter 17 Pattern Recognition
See how industries and markets shift -- and learn from those who saw the signs and acted on them


Part Five Leading Innovation
Use Better Plans To Build Breakthroughs

Chapter 18 Declare Intent
By being clear about where and how you will innovate, you massively increase your odds of success

Chapter 19 Innovation Tactics
A toolkit that turns the Ten Types into building blocks for innovation

Chapter 20 Using The Innovation Playbook
A selection of plays (and the combinations of tactics you'll need to implement them)


Part Six Fostering Innovation
Installing Effective Innovation Inside Your Organization

Chapter 21 Get Cracking
Everyone is afraid of the unfamiliar.
Here's how to innovate anyway

Chapter 22 Sponsors And Authors
Great firms make sure that innovation is not optional

Chapter 23 Installing Innovation
Don't worry about culture.
Build a systemic capability

Chapter 24 Execute Effectively
Principles for bringing your innovations to market on time and on budget


Part Seven Appendix
Putting These Principles Into Practice
Go beyond the book to create your own innovation revolution



Innovation Bibliography

Notes And Research Data

Image Credits


About The Authors

About Doblin And Monitor Deloitte