Storyshowing: How to Stand Out from the Storytellers
Exclusively distributed by Penguin Books
Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today.