Customer Analytics for Dummies

Jeff Sauro

ISBN: 9788126554393

340 pages

Exclusively distributed by Penguin Books 

INR 499

Description

Customer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.