Business the Rupert Murdoch Way: 10 Secrets of The Greatest Deal Maker

In stock
Author : Stuart Crainer
Price : INR 229
ISBN 13 : 9788126512775
Type : Paperbound
Remarks :

Exclusively distributed by Jaico Publishing House

Rupert Murdoch is probably the most famous businessman in the world. His power and influence are matched by his profits and ambition. The Washington Post has called him "the global village's de facto communications minister". Although viewed by some with deep suspicion and regarded by others with fear and loathing, his global success is beyond compare. His company, News Corporation, has total assets of over $30 billion and annual sales of over $12 billion. Murdoch is a 20th century phenomenon: the ultimate deal-maker. How does he do it?


Rupert Murdoch Revisited...

The Life and Times of Rupert Murdoch

· Go with the Flow

· Goodbye Mr Nice Guy

· Place Your Bets

· Lead from the Front

· King of the Nitty Gritty

· DNA Marketing

· Speed Freaks

· Think Tomorrow Today

· Ambition Never Dies

· Drive the Company


How to Succeed Like Rupert Murdoch

Will News Corp Survive?

Further Reading




Stuart Crainer is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.


· Executives at all levels

· Entrepreneurs

· Dreamers


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