Strategic Management: Concepts and Practices

Shamsher Singh

ISBN: 9789389307207

504 pages

Description

This book will help in understanding how the strategic management has evolved over a period of time, what strategies have been adopted by the different organizations around the world during the last and present century and what lessons students can learn from the approaches adopted by the different strategists and the organizations. The main objective of this book is to present the strategic management concepts, issues and processes in a simplified, logical and sequential manner so that a large number of student fraternity at graduate and postgraduate level are benefited.

About the Author

Shamsher Singh is Associate Professor, Banarsidas Chandiwala Institute of Professional Studies, New Delhi. He also holds Master of Business Administration (Pune University, 1996); Post-Graduate Diploma in Export-Import Management from Indian Merchant Chamber, Mumbai (1998); Post-Graduate Diploma in Human Resource Management (IGNOU, 2002) and M.A. in Public Administration (Punjab University, 1992). He has authored one book “International Business” (2011) and contributed papers to various national and international conferences. His papers have also been published in various journals of national and international repute.

Table of Contents

Book Review

Introduction of strategic management
Strategic management process
Establishment of hierarchy of strategic intent
External environment analysis design and change
Organisational appraisal
Corpoate level strategy-stablility and retrenchment
Corporate level strategu - growth or expansion
Business level strategies
Strategy analysis and choice
Strategy implementation
Strategy implementation-structures
Behavioural implementation
Functional implementation plans and policies
Strategic evaluation and control