Case Studies in Management, 2ed

Dr. Akhilesh Chandra Pandey

ISBN: 9789389307511

294 pages

INR 485

Description

This book presents practical understanding of the management problems. Broadly it is meant for the students who have basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential principles and concepts of management that are particularly relevant for understanding the problems of management are highlighted through issues for discussion. Thus, the book is of special value for undergraduate and postgraduate courses like BBA, MBA, MHRD, MIB as well as for B.Tech and MCA. The case material is sufficiently broad in scope and rigorous in coverage to satisfy any undergraduate and postgraduate courses in the field of management.

 

1. Decision Making

2. Guidelines for Case Analysis

Case Studies

1. H.R. Dilemma

2. Avinash Appliances

3. Green Industrial Products Ltd.

4 Role Conflict

5. Sri Krishna Paper Mill

6. Communication

7. Retrenchment

8. Fake Currency

9. Smartphone Vs. MP3 Player

10. LCD TV

11. Ice cream War

12. Telecom Services

13. LPG Companies

14. ACT-II

15. Tata Tea

16. Nokia-Collective Emotion

17. SEL

18. Seagull Thermowares

19. Coral Engineers

20. Jhelum Metals and Engineering Corporation

21. Crystal Milk Products Private Limited

22. Telerama Company

23. Starbucks

24. Bajaj Pulsar: Origin of the ‘MALE’ Species in Indian Bike Industry

25. Poona Coffee House

26. Diesel Marketing Mix

27. Innovation at Procter and Gamble

28. Marketing Research in Product Development: KELLOGG’S

29. Maruti 800

30. Nirma: Brand Values

31. Samsung: How they Did It?

32. Shell Inc.

33. The Tata Titans

34. General Motors

35. Nestle India Ltd.

36. Serial Entrepreneur

37. David Bruce: An Entrepreneur

38. Philip Green

39. Synergy

40. ASDA

41. General Electric

42. Overseas Packaging Ltd.

43. Air France, British Airways and the Concorde Disaster

44. Jollibee

45. Southgate Mall

46. Ford Motors

47. Maturing Metros

48. Retail Sourcing Hub

49. Pantaloon: ERP in Retail

50. Dell Computer Corporation

51. Promotion

52. Lifebuoy

53. Pepsodent Vs. Colgate

54. Sensodyne

55. Consumer Perception

56. Celebrity Vs. Utility

57. Parle-G

58. Deodorant Market in India

59. First Flight Couriers

60. DTDC

61. IndiGo Airlines

62. The Water War

63. AirAsia India

64. Mahindra & Mahindra Ltd.

65. Amul

66. Ajanta Biscuits Ltd.

67. Frito Lays

68. Energy Drinks

69. Micromax Ad-Campaign

70. GSK Consumer Healthcare

71. Toyota’s Crisis Communications Troubles Auto

72. eBay Inc.

73. Horlicks

74. Tetra Pak Inc.

75. Sun Pharmaceutical Industries Ltd.

76. McDonald’s Restaurants Built on Motivation

References

 

 

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