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Business Communication

C.R. Reddy

ISBN: 9789389583007

304 pages

INR 395

Description

Business Communication encompasses written, reading, oral or spoken and listening skills. Apart from a comprehensive coverage of the theoretical concepts, the book interweaves a large number of thought-provoking situations; important tips and suggestions; and anecdotal examples. With its approach and focus, the UG/PG students of business management and commerce streams and professional courses will find this book an indispensable course book, both in full-time and distance learning programs.

 

  • Basics of Communication
  • Business Communication Management
  • Methods of Communication
  • Channels of Communication
  • Corporate Communication
  • Media and Modes of Communication
  • Business Report Writing
  • Communication Skills in Career Seeking
  • Marketing Communication
  • Communication and Listening Skills
  • Oral Communication
  • Dialogue
  • Trends in Business Communication
  • Analysis of Case Studies
  • Glossary
  • Index