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Blogging For Dummies, 7ed

Amy Lupold Bair

ISBN: 9788126553266

440 pages

INR 799

Description

Ready to make your mark on the online world? Start a blog! Blogging For Dummies will provide you with information on blogging basics, the anatomy of a good blog, and the tools required to get started. You'll get advice on a blog topic, choosing a domain name and host, writing your first post, planning an editorial calendar, and using your blog as an important part of your personal brand.

Introduction

About This Book  

Foolish Assumptions  

Icons Used in This Book  

Beyond the Book  

Where to Go from Here  

 

Part 1: Getting Started with Blogging

Chapter 1: Discovering Blog Basics

  • Making Yourself Comfortable with Blogs  
  • How people use blogs  
  • Recognizing a blog
  • Blog anatomy: Dissecting a typical blog
  • Starting a Blog
  • Choosing What to Blog About
  • Creating a Successful Blog
  • Setting goals
  • Writing well
  • Creating a calendar
  • Building community with comments
  • Designing for Success
  • Understanding themes
  • Knowing content types
  • Thinking about audience

 

Chapter 2: Entering the Blogosphere

  • Assessing Your Involvement
  • What level of commitment are you willing to make to blogging?
  • Do you like writing? How's your typing?
  • What will the blog be about? Is your blog personal or professional?
  • Do you think that your new blog might lead to new career opportunities?
  • How comfortable are you with sharing?
  • What Happens When You Publish?
  • Blogging Ethically
  • Telling the truth
  • Making mistakes
  • Handling dialogue
  • Keeping Your Job While Blogging
  • Blogging without Embarrassing Your Mother or Losing Friends
  • Understanding what's at stake
  • Protecting others in your life
  • Protecting Your Privacy and Reputation
  • Creating Your Brand
  • Communicating who you are
  • Hitting reboot

 

Chapter 3: Choosing and Hosting Blog Software

  • Having Your Own Domain Name
  • Picking a domain name
  • Registering a domain
  • Finding Web Hosting
  • Doing your research
  • Subscribing to web hosting  
  • Deciding on the Right Blogging Software
  • Budgeting for software
  • Making sure you get the basics
  • Upgrading with bells and whistles
  • Understanding Hosted Blog Software
  • Reaping the benefits
  • Living with the limitations
  • Choosing hosted software
  • Understanding Blog Software That You Install on Your Own Server
  • Reaping the benefits
  • Living with the limitations
  • Choosing non-hosted blogging software
  • Installing blog software

 

Part 2: Setting Up Your Blog

Chapter 4: Starting a Blogger Blog

  • Starting a Blog with Blogger
  • Creating an account
  • Naming your blog
  • Using the Dashboard
  • Writing a Post
  • Adding a link
  • Spell-checking your text
  • Including an image
  • Publishing Your Post
  • Previewing your post
  • Configuring post settings
  • Launching your post
  • Viewing Your Blog Post
  • Selecting the Dashboard Settings
  • Making basic changes
  • Making comment changes
  • Making email changes
  • Customizing Your Blog
  • Choosing a new theme
  • Using the Theme Designer
  • Editing page elements

 

Chapter 5: Starting a WordPress Blog

  • Choosing between WordPress.com and WordPress.org
  • Starting a WordPress.com Blog
  • Creating an account
  • Using the dashboard
  • Changing site settings
  • Writing a Post
  • Customizing Your WordPress.com Blog
  • Selecting a new theme
  • Installing WordPress
  • Registering a domain
  • Selecting web hosting
  • Getting the software
  • Uploading the WordPress files
  • Setting up the database
  • Running the install script
  • Getting Familiar with Settings
  • Logging in
  • Setting up an Editor account
  • Using the Dashboard
  • Checking out the panels
  • Creating a Post
  • Customizing Your Design
  • Finding Out More about WordPress

 

Chapter 6: Creating a Squarespace Blog

  • Creating a Squarespace Account
  • Selecting a template
  • Choosing a site name
  • Adding Blog Content
  • Uploading images
  • Importing content from other platforms
  • Customizing and Connecting
  • Linking your social networks
  • Using the Squarespace sidebar

 

Chapter 7: Considering Other Blogging Platforms

  • Blogging with Wix
  • Writing with Weebly
  • Checking Out Additional Platforms

 

Part 3: Fitting In and Feeling Good

Chapter 8: Finding Your Niche

  • Deciding What Belongs on Your Blog
  • Parent blogging
  • Turning your offline hobby into a blog
  • Talking technology
  • Getting political with it
  • Reporting news
  • Revealing it all
  • Sharing a deal
  • Design, lifestyle, DIY -- oh my!
  • Living on less
  • Reading, writing, ârithmetic
  • Creating a super niche
  • Examining a new niche
  • Learning from the Pros
  • Lurking on other blogs
  • Participating by commenting
  • Reaching Out to Other Bloggers
  • Meeting in person
  • Attending conferences
  • Using social networks

 

Chapter 9: Creating Great Content

  • Knowing Your Audience
  • Finding your competitors
  • Discovering the secrets of success
  • Profiling your audience
  • Writing for a specific audience
  • Writing Well and Frequently
  • Being yourself
  • Finding rewards in lengthy posts
  • Remembering proofreading and editing
  • Relying on your content calendar
  • Drawing in Readers
  • Hooking with a headline
  • Turning to video and photos
  • Following what's trending
  • Joining the crowd
  • Listing with listicles
  • Grabbing readers with food
  • Serving the Reader
  • Giving them what they need
  • Giving them what they want
  • Creating content worth referencing
  • Getting linky with it
  • Overcoming Writer's Block

 

Chapter 10: Building Community with Comments

  • Getting Interaction Going with Comments
  • Getting involved
  • Enabling comments
  • Managing Comments
  • Establishing community guidelines
  • Editing comments
  • Deleting comments
  • Moderating comments
  • Recognizing Spam Comments
  • Fighting Spam with Software
  • Protecting your comment form
  • Screening for spam
  • Dealing with Coverage on Other Blogs

 

Chapter 11: Blogging Anonymously

  • Deciding How Much Anonymity You Need
  • Going Anonymous
  • Establishing a pseudonym
  • Setting up a new email address
  • Choosing passwords
  • Starting your anonymous blog
  • Being time and location aware
  • Approaching Content Cautiously
  • Stepping Up Security
  • Understanding IP addresses
  • Using software safely
  • Keeping up
  • Resources

 

Part 4: Going Beyond Words

Chapter 12: Working with Photos

  • Keeping It Simple
  • Getting Equipped
  • Picking a digital camera
  • Choosing photo-editing software
  • Using Google Photos
  • Choosing a photo-sharing tool
  • Choosing Visuals for Your Blog
  • Taking photos
  • Using art from other sources
  • Editing Photos
  • Getting photos into Google Photos
  • Cropping a photo
  • Adjusting brightness and contrast
  • Adjusting color
  • Optimizing a photo for the web
  • Considering other photo-editing tools

 

Chapter 13: Starting a Podcast

  • Deciding to Podcast
  • Planning Your Podcast
  • Assessing the Tools
  • Dressing Up Your Podcast with Music and Sound Effects
  • Creative Commons Search
  • Magnatune
  • Freesound
  • Free Music Archive
  • Publishing Your Podcast
  • Assigning metadata
  • Choosing a format
  • Storing your podcasts
  • Delivering your podcasts
  • Promoting Your Podcast
  • Adding your podcast to Feed Burner
  • Adding your podcast to iTunes
  • Getting listed in podcast directories

 

Chapter 14: Diving into Vlogging

  • Defining Vlogging
  • Understanding why you should vlog
  • Discovering available vlogging platforms
  • Setting the Stage
  • Choosing the right equipment
  • Creating a vlogging space
  • Editing Your Vlog
  • Keeping it simple
  • Keeping it real
  • Promoting Your Vlog

 

Chapter 15: Leveraging Community with Forums

  • Deciding Whether Forums Will Work for You
  • Researching Software Options
  • Choosing between Free and Commercial Forum Software
  • Browsing commercial forum software
  • Perusing open-source forum software
  • Getting Finicky about Features
  • Installing Forum Software
  • Cultivating Community Standards

 

Part 5: Marketing and Promoting Your Blog

Chapter 16: Making Your Blog Easy to Find

  • Diving into SEO
  • Understanding SEO
  • Creating an SEO-friendly blog
  • Using SEO tools
  • Understanding SEO changes
  • Branding Your Blog
  • Telling them what you're going to tell them
  • Showing them what you're going to show them
  • Reaching Out with RSS
  • Getting the goods on web feeds
  • Breaking it down further
  • Generating web traffic
  • Creating a feed for your blog
  • Making the Most of RSS

 

Chapter 17: Getting to Know Social Networking

  • Thinking Strategically
  • Connecting with your audience
  • Selecting networks
  • Protecting your privacy online
  • Focusing on consistent branding
  • Creating opportunities for conversation
  • Prompting audience action
  • Getting Familiar with Social Networks
  • Friend-based networks
  • Hobby-based networks
  • Professional networks
  • Media-sharing networks
  • Informational networks
  • Location-based networks
  • Sharing It All

 

Chapter 18: Joining the Big Four Social Networks

  • Joining Facebook
  • Creating a Facebook Page
  • Using your Facebook Page
  • Understanding Twitter
  • Getting Started with Twitter
  • Signing up for an account
  • Tweeting
  • Exploring the settings
  • Tying your blog into Twitter
  • Getting Started with LinkedIn
  • Connecting through LinkedIn
  • Creating your LinkedIn account
  • Connecting through Instagram
  • Valuing the visual
  • Using Instagram creatively

 

Chapter 19: Measuring Blog Presence

  • Exploring the Power of Statistics
  • Knowing What the Statistics Mean
  • Hits
  • Page views
  • Unique visitors
  • Repeat visitors
  • Errors
  • Getting Web Stats
  • Choosing hosted statistics software
  • Choosing installable statistics software

 

Part 6: Getting Business-y with It

Chapter 20: Making Mad Mad Money

  • Finding Out How Advertising Works
  • Planning for advertising
  • Looking at the formats
  • Assessing business models
  • Joining an Ad Network
  • Putting Ads on Your Blog
  • Getting Paid to Post
  • Participating in marketing campaigns
  • Tying in social media presence
  • Blogging professionally
  • Making the Most of Affiliate Marketing
  • Amazon Associates Program
  • Rakuten Affiliate Network
  • Seeking Sponsorships
  • Negotiating a sponsorship experience
  • Setting boundaries
  • Accepting Gifts, Not Obligations
  • Viewing Your Blog as an Influential Platform

 

Chapter 21: Blogging for Companies

  • Putting Blogs to Work for Your Business
  • Considering the benefits of a business blog
  • Checking out businesses that blog
  • Deciding whether to blog
  • Planning for Business Blog Success
  • Setting goals
  • Choosing a blogger
  • Deciding what to write
  • Generating sales or action
  • Delivering with Technology
  • Enabling comments
  • Creating RSS / web feeds
  • Podcasting
  • Starting a wiki
  • Joining a social network
  • Advertising on Blogs
  • Going contextual
  • Advertising via ad networks
  • Sponsoring a blog
  • Leveraging LinkedIn

 

Part 7: The Part of Tens

Chapter 22: Ten Ways to Grow Community

  • Write Often
  • Listen and Respond to Readers
  • Visit and Participate
  • Guest Blog and Invite Guest Bloggers
  • Communicate via Email and Newsletters
  • Get Social
  • Involve Your Readers
  • Connect Offline
  • Go Mobile
  • Diversify

 

Chapter 23: Ten Things All Bloggers Should Do

  • Discover Your Voice
  • Stoke Your Muse
  • Survey Your Readers
  • Find Your Tribe
  • Know Your Traffic Sources
  • Set Goals
  • Define Success
  • Create a Monetization Plan or Not
  • Prepare to Grow
  • Know When You're Done

 

Index