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Business Economics

Venugopal, M. Ramakrishna

ISBN: 9789389520675

INR 505


New economic policy has posed several challenges to the Indian Inc, in particular and Indian Economy in general. It has opened the doors of economy through Liberalization, Privatization and Globalization (LPG). This in turn brought competition among Indian companies through price, quality, services, work culture, business ethics, transparency and disclosures and so on. The Indian companies tried to learn the management according to western style by integrating Indian sentiments, cultural, social and economic background etc., to succeed in their attempt to sustain and grow in the Indian market.

  • Demand Analysis
  • Supply Analysis
  • Market Structure
  • Price Policy
  • Business Cycles
  • Balance of Trade and Balance of Payments
  • Foreign Aid
  • References
  • Index