Data Mining for Business Analytics: Concepts, Techniques, and Applications in R

Galit Shmueli, Peter C. Bruce, Inbal Yahav, Nitin R. Patel, Kenneth C. Lichtendahl Jr.

ISBN: 9788126577392

576 pages

eBook also available for institutional users 

INR 899


This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.Incorporating an innovative focus on data visualization and time series forecasting, Data Mining for Business Analytics supplies insightful, detailed guidance on fundamental data mining techniques.


Foreword by Gareth James

Foreword by Ravi Bapna

Preface to the R Edition



Part I Preliminaries

Chapter 1 Introduction

1.1 What Is Business Analytics?  

1.2 What Is Data Mining?  

1.3 Data Mining and Related Terms  

1.4 Big Data  

1.5 Data Science  

1.6 Why Are There So Many Different Methods?  

1.7 Terminology and Notation  

1.8 Road Maps to This Book


Chapter 2 Overview of the Data Mining Process

2.1 Introduction

2.2 Core Ideas in Data Mining

2.3 The Steps in Data Mining

2.4 Preliminary Steps

2.5 Predictive Power and Overfitting

2.6 Building a Predictive Model

2.7 Using R for Data Mining on a Local Machine

2.8 Automating Data Mining Solutions


Part II Data Exploration and Dimension Reduction

Chapter 3 Data Visualization

3.1 Uses of Data Visualization

3.2 Data Examples

3.3 Basic Charts: Bar Charts, Line Graphs, and Scatter Plots

3.4 Multidimensional Visualization

3.5 Specialized Visualizations

3.6 Summary: Major Visualizations and Operations, by Data Mining Goal


Chapter 4 Dimension Reduction

4.1 Introduction

4.2 Curse of Dimensionality

4.3 Practical Considerations

4.4 Data Summaries

4.5 Correlation Analysis

4.6 Reducing the Number of Categories in Categorical Variables

4.7 Converting a Categorical Variable to a Numerical Variable

4.8 Principal Components Analysis

4.9 Dimension Reduction Using Regression Models

4.10 Dimension Reduction Using Classification and Regression Trees


Part III Performance Evaluation

Chapter 5 Evaluating Predictive Performance

5.1 Introduction

5.2 Evaluating Predictive Performance

5.3 Judging Classifier Performance

5.4 Judging Ranking Performance

5.5 Oversampling


Part IV Prediction and Classification Methods

Chapter 6 Multiple Linear Regression

6.1 Introduction

6.2 Explanatory vs. Predictive Modeling

6.3 Estimating the Regression Equation and Prediction

6.4 Variable Selection in Linear Regression


Chapter 7 k-Nearest Neighbors (kNN)

7.1 The k-NN Classifier (Categorical Outcome)

7.2 k-NN for a Numerical Outcome

7.3 Advantages and Shortcomings of k-NN Algorithms


Chapter 8 The Naive Bayes Classifier

8.1 Introduction

8.2 Applying the Full (Exact) Bayesian Classifier

8.3 Advantages and Shortcomings of the Naive Bayes Classifier


Chapter 9 Classification and Regression Trees

9.1 Introduction

9.2 Classification Trees

9.3 Evaluating the Performance of a Classification Tree

9.4 Avoiding Overfitting

9.5 Classification Rules from Trees

9.6 Classification Trees for More Than Two Classes

9.7 Regression Trees

9.8 Improving Prediction: Random Forests and Boosted Trees

9.9 Advantages and Weaknesses of a Tree


Chapter 10 Logistic Regression

10.1 Introduction

10.2 The Logistic Regression Model

10.3 Example: Acceptance of Personal Loan

10.4 Evaluating Classification Performance

10.5 Example of Complete Analysis: Predicting Delayed Flights

10.6 Appendix: Logistic Regression for Profiling


Chapter 11 Neural Nets

11.1 Introduction

11.2 Concept and Structure of a Neural Network

11.3 Fitting a Network to Data

11.4 Required User Input

11.5 Exploring the Relationship Between Predictors and Outcome

11.6 Advantages and Weaknesses of Neural Networks


Chapter 12 Discriminant Analysis

12.1 Introduction

12.2 Distance of a Record from a Class

12.3 Fisher's Linear Classification Functions

12.4 Classification Performance of Discriminant Analysis

12.5 Prior Probabilities

12.6 Unequal Misclassification Costs

12.7 Classifying More Than Two Classes

12.8 Advantages and Weaknesses


Chapter 13 Combining Methods: Ensembles and Uplift Modeling

13.1 Ensembles

13.2 Uplift (Persuasion) Modeling

13.3 Summary


Part V Mining Relationships Among Records

Chapter 14 Association Rules and Collaborative Filtering

14.1 Association Rules

14.2 Collaborative Filtering

14.3 Summary


Chapter 15 Cluster Analysis

15.1 Introduction

15.2 Measuring Distance Between Two Records

15.3 Measuring Distance Between Two Clusters

15.4 Hierarchical (Agglomerative) Clustering

15.5 Non-Hierarchical Clustering: The k-Means Algorithm


Part VI Forecasting Time Series

Chapter 16 Handling Time Series

16.1 Introduction

16.2 Descriptive vs. Predictive Modeling

16.3 Popular Forecasting Methods in Business

16.4 Time Series Components

16.5 Data-Partitioning and Performance Evaluation


Chapter 17 Regression-Based Forecasting

17.1 A Model with Trend

17.2 A Model with Seasonality

17.3 A Model with Trend and Seasonality

17.4 Autocorrelation and ARIMA Models


Chapter 18 Smoothing Methods

18.1 Introduction

18.2 Moving Average

18.3 Simple Exponential Smoothing

18.4 Advanced Exponential Smoothing


Part VII Data Analytics

Chapter 19 Social Network Analytics

19.1 Introduction

19.2 Directed vs. Undirected Networks

19.3 Visualizing and Analyzing Networks

19.4 Social Data Metrics and Taxonomy

19.5 Using Network Metrics in Prediction and Classification

19.6 Collecting Social Network Data with R

19.7 Advantages and Disadvantages


Chapter 20 Text Mining

20.1 Introduction

20.2 The Tabular Representation of Text: Term-Document Matrix and "Bag-of-Words"

20.3 Bag-of-Words vs. Meaning Extraction at Document Level

20.4 Preprocessing the Text

20.5 Implementing Data Mining Methods

20.6 Example: Online Discussions on Autos and Electronics

20.7 Summary


Part VIII Cases

Chapter 21 Cases

21.1 Charles Book Club

21.2 German Credit

21.3 Tayko Software Cataloger

21.4 Political Persuasion

21.5 Taxi Cancellations

21.6 Segmenting Consumers of Bath Soap

21.7 Direct-Mail Fundraising

21.8 Catalog Cross-Selling

21.9 Predicting Bankruptcy

21.10 Time Series Case: Forecasting Public Transportation Demand



Data Files Used in the Book


The book is very good in comparison to earlier editions because now I can see the indian context in the examples used in the book. At times it happens when data is not related to our context and it becomes difficult to understand the data more carefully before understanding the problem. I hope the new edition will be more useful.

Dr. Ram Kumar Dhurkari, Assistant Professor (IT & Systems Management)
Indian Institute of Management Sirmaur, Himachal Pradesh

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