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Management and Entrepreneurship

N.V.R. Naidu, T. Krishna Rao

ISBN: 9789389307092

292 pages

eBook also available for institutional users 

INR 345


This book is intended to serve as a textbook for Engineering and Management courses. It seeks to develop an understanding of the concepts of management and entrepreneurship. The chapters are well planned to cover basic functions of management and entrepreneurship, small scale industry, institutional support and project preparation.


  • Introduction
  • Management
  • Planning
  • Organizing
  • Staffing
  • Directing
  • Controlling
  • Marketing Management
  • Product Development
  • Sales Management
  • Cost Accounting
  • Entrepreneurship
  • Small Scale Industry
  • Institutional Support
  • Preparation of Project
  • Industrial Ownership
  • Index