Blueprint to Business

Michael Alden

ISBN: 9788126574612

176 pages

Exclusively distributed by Penguin Books


INR 299


In Blueprint to Business, Michael Alden dives into business and personal growth with a rare and honest perspective.  He tells us to stop caring and to stop dreaming, which, at first glance, may not seem positive and motivating, but in Mike's words are essential to success.  His antidotes and advice are exactly what people need: a little bit of tough love, a little bit of realism, shared in a way that motivates the reader from page one. His real-life experiences, along with those of other top founders and entrepreneurs, provide the reader with an inside look of what it takes to be an entrepreneur and how to achieve success in virtually every aspect of life.  He not only talks about business in the abstract, but he even walks through things like, how to set up a business, how to get registered with the IRS, and what to think about when you are starting your business. Blueprint to Business is a contrarian and essential guide to growing a business.


1 The Reality of Being an Entrepreneur  

2 Getting Started

3 Business Basics

4 Action

5 To Know and Not to Do

6 What Is Success?

7 Opportunity

8 Failure

9 Do What You Say

10 Making Money Doing Nothing

11 Stop Caring

12 Lying to Our Children

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