Patterns of Enterpreneurship Management, 4ed

Jack M. Kaplan

ISBN: 9788126555642

400 pages

INR 649

Description

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

Preface

List of Cases and Profiles

 

Part One: Getting Started as An Entrepreneur

Chapter 1 The Entrepreneurial Process

  • Introduction  
  • Profile: Wayne McVicker--A Typical Entrepreneur
  • An Entrepreneurial Perspective
  • Commonly Shared Entrepreneurial Characteristics
  • Types of Entrepreneurs  
  • The Need to Control
  • The Spider web Model
  • Finding Early Mentors
  • Managing Stress
  • The Five-Stage Entrepreneurial Process
  • The Growth of Entrepreneurial Companies
  • The Growth Period
  • Entrepreneurship Roller Coaster
  • So Why Become an Entrepreneur?
  • Use the Master-Case to Develop Management Skills
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Additional Resources
  • Additional Cases for Reading
  • Endnotes

 

Chapter 2 The Art of Innovation

  • Introduction
  • Profile: Becky Minard and Paal Gisholt--Finding a Point of Pain
  • Why Innovation is Important
  • Definition and Types of Innovation
  • Frameworks for Learning Innovation Skills
  • Finding and Assessing Ideas
  • Converting an Idea into an Opportunity
  • Opportunity: Five Phases to Success
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Additional Resources
  • Endnotes

 

Chapter 3 Designing Business Models

  • Introduction
  • Profile: Neal Deangelo--Using Data Collection1
  • Definition of Business Models
  • Frameworks for Constructing Business Models
  • Capturing Value in the Supply Chain
  • Using Databases to Create Value
  • Locking- In Customers
  • Example: General Fasteners
  • Licensing and Franchising
  • Outsourcing Resources
  • Models Built around Social Networks
  • Corporate Partnering
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Additional Resources
  • Endnotes

 

Chapter 4 Analyzing the Market, Customers and Competition

  • Introduction
  • Profile: Donn Rappaport--Marketing Visionary1
  • Conducting Marketing Research to Start the Venture
  • Mini-Case: Breathe Simple "Smokescreen" Market Research2
  • Formulating a Successful Marketing Plan
  • Defining the Market Segmentation
  • Conducting a Competitive Analysis
  • Positioning the Product or Service
  • Preparing the Pricing and Sales Strategy
  • Penetrating the Market and Setting Up Sales Channels
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Case Study: Smart Card LLC Marketing Plan
  • Appendix: Marketing Research Techniques
  • Additional Resources
  • Endnotes

 

Chapter 5 Writing the Winning Business Plan

  • Introduction
  • Profile: Nikolay Shkolnik--Business Plan Turns a Dream into Reality1
  • The Value of a Business Plan
  • Setting Goals and Objectives
  • Starting the Process to Write the Plan: Five Steps
  • Determining What Type of Business Plan Is Best
  • A Typical Business Plan Format and Content
  • Understanding Why Business Plans Fail
  • Summary
  • Study Questions
  • Exercises
  • Case Study: Surf parks LLC (Online)
  • Appendix: The Roadmap Guide for Writing A Business Plan
  • Interactive Learning on the Web
  • Additional Resources
  • Endnotes

 

Chapter 6 Setting Up the Company

  • Introduction
  • Profile: Ethan Wendle and Matt Chverchko--When to Convert from an S- to a C-Corporation
  • Identifying What Form of Ownership Is Best
  • Forms of Doing Business
  • Sole Proprietorship
  • C-Corporation
  • S-Corporation
  • Partnership
  • Limited Liability Company
  • Business Start-Up Checklist
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Endnotes

 

Part Two: Special Topics: Social Entrepreneurship Technology Entrepreneurship

Chapter 7 Special Topic: Social Entrepreneurship

  • Introduction
  • Social Entrepreneurs and Green Initiatives
  • Profile: Khanjan Mehta--A Social Entrepreneur
  • To Profit or Not to Profit
  • Social Entrepreneurship and Tax Issues
  • Differences between Business and Social Entrepreneurs
  • Stakeholder Issues and Challenges
  • Growth and Management Challenges
  • Enhanced Revenue Opportunities
  • Social Entrepreneurship Business Models
  • Using the Inverse Commons to Build a Social Enterprise
  • Using Social Media to Grow
  • Applying Other Chapters in this Book to Social Entrepreneurship
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Additional Resources
  • Endnotes

 

Chapter 8 Technology Entrepreneurship

  • Introduction
  • Profile: Ian Kibble white--An Integrated IP Strategy
  • Concepts Relevant to Technology-Based Companies
  • Intellectual Property Management
  • Summary
  • Internet IP Source Sites
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Additional Resources
  • Endnotes

 

Part Three: Funding The Venture

Chapter 9 Early-Stage Funding

  • Introduction
  • Profile: James Dyson--Bootstrapping out of Necessity
  • The Virtual Company--Mini-Case, Halare Inc.
  • Securing Early-Stage Funding
  • Self-Funding--Example, Bench Prep Inc.
  • Moonlighting and Part-Time Consulting
  • Bootstrapping Methods--Example, Injection Research Specialists
  • Family and Friends
  • Angels
  • Micro-Equity and Micro-Loans--A Little Money, a Lot of Help
  • Bank Loans, Factoring, and Supplier Lines of Credit
  • Managing Your Personal Credit Rating
  • Government Sources of Funding
  • How to Qualify
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Appendix: Start-Up Entrepreneurs and Business Incubators
  • Web Sites of Leading For-Profit Incubators
  • Additional Resources
  • Using University Outreach Programs
  • Endnotes

 

Chapter 10 Equity Financing

  • Introduction
  • Profile: Jason Cong, AutoESL Inc.--Super Angels, VC and Corporate Investors
  • The State of the Venture Capital Industry
  • Super-Angels
  • Equity Investment Fundamentals
  • Using Private Equity for Fundraising
  • Understanding the Venture Capital Process
  • Guide to Selecting a Venture Capitalist
  • Private Placements and Crowdfunding
  • Home Runs or Singles?
  • Corporate Debt
  • Strategic Partnerships and Corporate Investments
  • How to Value a Business at the Early Stage
  • Summary
  • Study Questions
  • Exercises
  • Case Study: Coretek, Inc.
  • Interactive Learning on the Web
  • Addition al Resources
  • Appendix 1: Due Diligence Checklist (Online)
  • Appendix 2: Model Venture Capital Term Sheet--Series A Preferred Stock (Online)
  • Endnotes

 

Part Four: Building and Exiting

Chapter 11 Managing Resources--Money and People

  • Introduction
  • Profile: Paul Silvis--Conserving Cash While Building an Embracing Culture
  • Financial Statements
  • The Value of the Balance Sheet
  • The Value of an Income Statement
  • The Value of a Cash Flow Statement
  • Preparing Financial Projections
  • Preparing an Annual Budget
  • Preparing a Cash Flow Forecast
  • Preparing a Breakeven Analysis
  • Analyzing an Investment Decision
  • Taxes and Filing
  • The Stresses of Managing Money
  • Managing Human Resources--Introduction
  • Developing a Strong Corporate Culture
  • Finding and Hiring the Best People
  • Dealing with Firing an Employee
  • Dealing with a Resignation
  • Conflicts of Interest and Business Ethics
  • Legal Issues
  • Setting Up Stock-Option Agreements
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Additional Resources
  • Appendix: Legal Document Templates (Online)
  • Endnotes

 

Chapter 12 Communicating the Opportunity

  • Introduction
  • Profile: Craig Bandes--Matching Presentations to Investors
  • Locating Investors
  • Preparing a Teaser
  • The Elevator Pitch
  • Note on Confidentiality
  • After the Presentation
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on the Web
  • Endnotes

 

Chapter 13 Exiting the Venture

  • Introduction
  • Profile: Alan Trefler--Private to Public Ownership
  • Why Create an Exit Strategy and Plan
  • Selling an Equity Stake to a Strategic Partner
  • Valuing a Later-Stage Company
  • Implementing the Plan of Action
  • Selling the Business
  • Preparing a Selling Memorandum
  • Merge with Another Business
  • Selling the Company to Its Managers, Employees, or Family Members
  • Using an Employee Stock Ownership Plan (ESOP)
  • Using a Management Buy-Out (MBO)
  • Passing on the Company to Family Members
  • Consider a Public Offering
  • Summary
  • Study Questions
  • Exercises
  • Interactive Learning on The Web
  • Additional Resources
  • Endnotes

 

Addendum: Three Case Studies Covering the Whole Book

Glossary of Terms

Index