Web Marketing All-In-One For Dummies, 2ed

John Arnold

ISBN: 9788126559749

940 pages

INR 699

Description

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

Introduction

 

Book I: Web Presence

Chapter 1: Internet Business Basics

Chapter 2: Making Money Online

Chapter 3: Designing to Sell

Chapter 4: Creating and Connecting Multiple Websites

Chapter 5: Creating Exceptional Copy That Sells

Chapter 6: Lead-Generation for Business Growth

Chapter 7: Getting Help with Your Web Presence

 

Book II: Search Engine Optimization

Chapter 1: Getting Ready for SEO

Chapter 2: Choosing the Right Keywords

Chapter 3: Eliminating Search Engine Roadblocks

Chapter 4: Making Search Engines Love Your Site

Chapter 5: Understanding Blended Search

Chapter 6: Writing Great Copy for Search Engines

Chapter 7: Building Link Love

Chapter 8: Analyzing Your Results

Chapter 9: Hiring an SEO Professional

 

Book III: Web Analytics

Chapter 1: Getting Started with Analytics

Chapter 2: Tracking Traffic Volumes

Chapter 3: Measuring Your Best Referrers

Chapter 4: Measuring Visit Quality

Chapter 5: Using Conversion Goals

Chapter 6: Using Goal Funnels

 

Book IV: Online Advertising and Pay Per Click

Chapter 1: Grasping PPC Methods

Chapter 2: Combining PPC and Search Engines

Chapter 3: Making Keyword Lists That Sell

Chapter 4: Writing Ads That Earn Clicks and Pay You Back

Chapter 5: Budgeting and Bidding on Keywords

Chapter 6: Legally Speaking: PPC and the Law

Chapter 7: Using Tools, Tips and Tricks of the Trade

 

Book V: E-Mail Marketing

Chapter 1: Adding E-Mail to a Web Marketing Strategy

Chapter 2: Becoming a Trusted Sender

Chapter 3: Building a Quality E-Mail List

Chapter 4: Constructing an Effective Marketing E-Mail

Chapter 5: Making Your E-Mail Content Valuable

Chapter 6: Tracking Your E-Mail Campaign Results

Chapter 7: Maximizing E-Mail Deliverability

 

Book VI: Blogging and Podcasting

Chapter 1: Picking Your Blog Topic

Chapter 2: Getting Yer Blog On

Chapter 3: Writing Like a Blogger

Chapter 4: Tracking Other Blogs

Chapter 5: Getting Involved on Other Blogs

Chapter 6: Promoting Your Posts

Chapter 7: Introducing Podcasting

 

Book VII: Social Media Marketing

Chapter 1: Understanding Social Media

Chapter 2: Creating Your Social Media Desktop

Chapter 3: Creating Your Social Media Plan

Chapter 4: Navigating Top Social Media Sites

Chapter 5: Building Your Network

Chapter 6: Creating a Winning Social Media Campaign

 

Book VIII: Mobile Marketing

Chapter 1: Getting Started with Mobile Marketing

Chapter 2: Planning a Mobile Marketing Campaign

Chapter 3: Running Mobile Communication Campaigns

Chapter 4: Displaying Your Advertising on Mobile Devices

Chapter 5: Delivering Valuable Mobile Content

Chapter 6: Getting Paid for Your Mobile Marketing Efforts

Chapter 7: Tracking a Mobile Marketing Campaign

 

Index