Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed
The book begins with sections on what "event marketing" really means and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events and social functions and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts.
Series Editor Foreword--Dr. Joe Goldblatt, CSEP
In Appreciation of
1 What is an Event and What is Event Marketing?
2 The Evolution of Event Marketing
3 The Theory and Practice of Event Marketing
4 Sponsorship and Cause-Related Event Marketing
5 E-Event Marketing
6 Entertainment and Festival Event Marketing
7 Corporate Event Marketing
8 Association, Convention and Exhibition Event Marketing
9 Social Event Marketing
10 Future Forces and Trends in Event Marketing
11 Event Marketing Case Studies