Market Your Way to Growth: 8 Ways to Win

· Introduction: Preparing to Master the Eight

· Pathways to Growth xi

· Grow by Building Your Market Share 1

· Grow through Developing Committed Customers and Stakeholders 27

· Grow by Developing a Powerful Brand 49

· Grow by Innovating New Products, Services, and Experiences 73

· Grow by International Expansion 117

· Grow by Mergers, Acquisitions, Alliances, and Joint Ventures 135

· Grow by Building an Outstanding Reputation for Social Responsibility 153

· Grow by Partnering with Government and NGOs 169

· Epilogue 191

· Notes 201

· Index 207