International Business, 2ed (An Indian Adaptation)

Shad Morris, James Oldroyd, Ram Singh

ISBN: 9789354249334

INR 849


This book on International Business focuses on issues of globalization demonstrating how it has helped nations and societies to transform their political and economic systems as well as how nations can further reorient their systems to specific national, industrial, and societal needs. It further demonstrates how companies can enter international markets, manage the marketing, financial, HR, and supply-chain operations of a business enterprise in diverse global markets, and expand and diversify in vast global markets with right business strategies for wealth maximization as well as ensuring sustainability.

1 Globalization and India’s Business Landscape

1.1 What Is Globalization?

1.2 The Flat World, Round World Globalization Debate

1.3 Uncertain Global Business Landscape and Re-globalization Debate

1.4 Governing Globalization

1.5 Managing Globalization


2 Appraising International Business

2.1 Why International Business?

2.2 External Environment

2.3 Internal Environment


3 Political Systems

3.1 The Political Spectrum

3.2 Political Risks

3.3 Measures of Political Freedom

3.4 Government’s Involvement in Business


4 The Legal Environment

4.1 Differing Legal Systems

4.2 Common Legal Issues for International Business

4.3 Illegal versus Unethical Conduct

4.4 Important International Laws


5 Economic Systems  

5.1 Understanding Economic Systems

5.2 Measuring Output

5.3 Governmental Economic Controls

5.4 Currency Fluctuation and Concentration Effects


6 Currency and Foreign

6.1 What Is Money?

6.2 Understanding Exchange Rates

6.3 The Consequences of Under- or Overvalued

6.4 Understanding and Managing Exchange Rate Risk


7 Culture  

7.1 Culture

7.2 What Does Culture Mean for Business?

7.3 Managing Cultural Differences

7.4 Building Cultural Intelligence


8 Trade  

8.1 Theories of Trade

8.2 Trade Imbalances and Their Consequences

8.3 Patterns of Trade: Increased Regionalization

8.4 Government Policies Directed at Trade


9 Balance of Payments  

9.1 Balance of Payments—an Economic Barometer

9.2 Components of the Balance of Payments

9.3 Usefulness of the Balance of Payments

9.4 Equilibrium and Disequilibrium in the Balance of Payments

9.5 Adjustments in the Balance of Payments


10 Trade Organizations in India  

10.1 Evolution of Trade Bodies in India

10.2 Regulatory Bodies for International Trade

10.3 Trade Promotion Bodies

10.4 Trade Facilitation Bodies


11 Technological Change and Infrastructure  

11.1 Technology as Physical Infrastructure

11.2 Technology of Information Infrastructure

11.3 Technology of Human Infrastructure

11.4 Technology Trends in International Business


12 Global Innovation and Intellectual Property  

12.1 Innovation as a Tool for Global Growth

12.2 Investing in Innovation

12.3 Driving a Culture of Innovation

12.4 Protecting Intellectual Property


13 Country Selection and Entry Modes  

13.1 Deciding which Foreign Markets to Enter

13.2 Entry Modes

13.3 Make, Ally, or Buy


14 International Strategy  

14.1 What Is Strategy?

14.2 Becoming Locally Responsive

14.3 Achieving Global Integration

14.4 Choosing an International Strategy


15 International Organizational Structures  

15.1 Types of Organizational Structures

15.2 Informal Organizational Controls

15.3 Reducing the Need for Coordination among Subsidiaries: Virtual Organizations, Standards, and Modularity

15.4 Horizontal Subsidiary Coordination


16 Global Leadership  

16.1 What Is Global Leadership?

16.2 Global Leadership Competencies

16.3 Building Global Leadership Competencies in Others

16.4 Building Global Leadership Competencies in Yourself


17 Global Marketing  

17.1 Global Market Segmentation

17.2 Standardization versus Differentiation in International Marketing

17.3 Global Branding

17.4 Global Pricing and Distribution


18 Global Operations and Supply-Chain Management  

18.1 Global Procurement

18.2 Global Production

18.3 Global Supply Chains

18.4 Using Data Analytics to Improve Supply Chains


19 Global Human Resource Management  

19.1 The Global HR Wheel

19.2 Human Capital in the Global Context

19.3 Meeting Strategic Objectives through Human Capital

19.4 Tasks of the Global HR Function


20 Global Finance and Accounting  

20.1 Financing International Trade and Investment

20.2 Capital Budgeting for Multinational Companies

20.3 International Accounting Standards

20.4 Global Tax Matters


21 Sustainability  

21.1 What Is Sustainability?

21.2 Fighting Short-Termism

21.3 Collaborating for Sustainability

21.4 Sustainability and Innovation


22 Poverty  

22.1 Causes and Consequences of Global Poverty

22.2 Traditional Responses to Poverty

22.3 A Business Response to Poverty

22.4 Doing Well and Doing Good



Critical Thinking Questions

Case Study: Solving Poverty in China






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