International Business: Environment and Globalization
ISBN: 9789389633634
Description
Globalization has been a major factor behind the improvement of the market changes all over the world. In today’s scenario, it is not possible for business to avoid the influence of internationalization of each countrys’ economy, the globalization of the world’s markets, and the growth of new emerging markets. Hence, it has become very important to not only emphasize on international business but also study the affect of globalization in international business.
Unit I: Introduction in International Business
1. International Business and Globalization
2. Modes of International Business
3. Trade and International Trade Theories
Unit II: International Business Environment
4. Economic Foundation of International Business
5. Political and Legal Environment
6. Sociocultural and Ethical Environment
7. Technology and Environmental Sustainability
8. Economic Integration and Regional Trade Blocks
Unit III: Regulatory of International Trade
9. International Financial Institutions
10. Foreign Exchange Market / World Trade Organization
11. Trade Related Intellectual Property Rights
Unit IV: Strategic Management and International Business
12. Global Market Entry and Collaborative Strategies
13. Export and Import Strategies
14. Organization of International Business
15. Strategies for International Business Negotiation and Diplomacy
Unit V: International Business Operation
16. Global Manufacturing and Supply Chain Management
17. International Marketing
18. Global Human Resource Management
19. Financial Management in the International Business
20. Appendix
21. Syllabus
22. Index