Social Media Marketing for Dummies, 2ed

Shiv Singh, Stephanie Diamond

ISBN: 9788126538713

408 pages

Exclusively distributed by Penguin Books 

INR 349


Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media.

· Getting Social with Your Marketing

· Understanding Social Media Marketing

· Discovering Your SMM Competitors

· Getting in the Social Media Marketing Frame of Mind

· Practicing SMM on the Social Web

· Launching SMM Campaigns

· Developing Your SMM Voice

· Reaching Your Audience via Mainstream Social Platforms

· Finding the Right Platforms

· Exploring SMM Strategies for Facebook

· Marketing on Twitter

· Creating a YouTube Strategy

· Making foursquare Work for You

· Marketing via Niche Networks and Online Communities

· Viewing Google through a Different Lens

· Considering LinkedIn

· Accounting for the Influencers

· Old Marketing Is New Again with SMM

· Practicing SMM on Your Website

· Becoming an Authentic and Engaged Advertiser

· Building an SMM Mobile Campaign

· Energizing Your Employees for Social Media Marketing

· Applying Metrics to the SMM Realm

· Understanding Social Media Governance and Tools

· Moving Towards Real-Time Marketing

· The Part of Tens

· Ten SMM Best Practices

· Ten Common SMM Mistakes

· Ten SMM-Related Must-Read Blogs

· Ten Top SMM Tools

· Index


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