Advanced Google Adwords

Brad Geddes

ISBN: 9788126532223

552 pages

Exclusively distributed by Times Group Books 

Description

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.

 

Introduction.

· Understanding Search Theory.

· Keyword Research.

· Keyword Tools: Extracting Valuable Data from Google.

· Writing Compelling Ads.

· Landing Pages that Convert Searchers into Buyers.

· Advanced Optimization Techniques.

· Demystifying Quality Score.

· Beyond Text: Image, Video, and Mobile Ads.

· Understanding the Content Network.

· Advanced Content Network Techniques.

· Advanced Geographic Targeting.

· Save Time & Scale Accounts with the Adwords Editor.

· Profitable Bid Strategies.

· Successful Account Organization Strategies.

· Testing Techniques That Will Increase Profits.

· AdWords Reports: How to Extract Actionable Information.

· Step-by-Step: Create & Monitor Your AdWords Account.

Glossary.

Index.