Internet Marketing: An Hour A Day

Matt Bailey

ISBN: 9788126532216

600 pages

Exclusively distributed by Times Group Books 

Description

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

 

Part I: Understanding Today's Internet Marketing.

· A Holistic Approach.

· How Search Engines Work.

· Business and Visitor Goals.

 

Part II: Month 1: Evaluate and Research.

· Week 1: Evaluate Your Site.

· Week 2: Understand Basic SEO.

· Week 3: Jump into Keyword Research.

· Week 4: Leverage Principles of Sales and Marketing.

 

Part III: Month 2: Develop Content that Converts.

· Week 5: Understand Content Comes First.

· Week 6: Create Content that Connects.

· Week 7: Master the Science of Online Persuasion.

· Week 8: Improve Conversions.

 

Part IV: Month 3: Develop Good Site Architecture.

· Week 9: Create Effective Site Navigation.

· Week 10: Design for Accessibility.

· Week 11: Identify Technical Roadblocks.

· Week 12: Focus on the Important Details.

 

Part V: Month 4: Expand Your Reach and Measure Results.

· Week 13: Build Links.

· Week 14: Add to Your Business with Blogs.

· Week 15: Get Friendly with Social Media.

· Week 16: Develop a Complementary Pay-per-Click Campaign.

· Week 17: Measure, Measure, Measure.

· Week 18: Analyze for Action.