Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques

Marty Weintraub

ISBN: 9788126532865

288 pages

Exclusively distributed by Times Group Books

 

Description

Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

 

Introduction

 

Marketing and the Facebook Revolution

· Facebook's Reach

· Understanding the Social Graph

· What Marketers Can and Can't Do With Facebook Ads

· The Ethical Marketer's Rules of Engagement

 

Key Performance Indicators (KPIs)

· Setting Expectations

· Defining KPIs

· Facebook Ads and Attribution

 

The Facebook Ad Creation UI

· Web UI and Power Editor

· Module 1: Design Your Ad

· Module 2: Facebook's Powerful Targeting

· Module 3: Campaigns, Pricing and Scheduling

 

Facebook Ads Production Workflow

· Power Editor

· Understanding Account Structure

· First Step: Wireframe Demographic Research

· Second Step: Create Your First Ads

· Structural Best Practices

 

Guerilla User Targeting Checklist

· Literal, Competitive, and Inferred Targeting

· Occupations and Employment

· Real-Life Groups and Affiliations

· Online, Off Facebook .

· Product Categories .

· Classic Mainstream Interests

 

Mastering Compound Targeting

· Age, Interest, and Gender Mashups

· Workplace and Precise Interest Amalgamations

· Education and Interest Amalgamations

· Sexuality, Relationship Status, and Interests

· Country + Language + Interest Combinations

 

Creating Killer Facebook Ads

· The Five Levels of Brand Clarity

· Headlines

· Ad Images

· Putting It All Together with Body Copy

 

Deploying Your Facebook Ads Campaign

· Facebook Ads Finances

· Landing Page Considerations

· Final Prelaunch Checklist

 

Field Guide to Optimization and Reporting

· Introducing Ads Manager

· Navigating Facebook Ads Manager

· Optimization

· Facebook Reports

· Wrapping Up and Looking Forward

 

Appendix A Facebook Ads Preflight Pocket Checklist

Appendix B The Great Big Search & Social Media Marketing Twitter Follow List

Appendix C Facebook Targeting Segments

Fortune 500 Companies

Job Titles

Weapons

Tech and Gaming

Interests Bucket Family Roles

Health

Outdoor Activities

Winter Sports and Activities

Sports

Green Living

Wine

Home/Garden

Discount

Tough Times

Music

Hobbies

Business

Chatting/RPG

Media with Cult Followings

Index