Leading Apple with Steve Jobs: Management Lessons From A Controversial Genius

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· Preface Why I Wrote This Book

· Chronology

· A Ding in the Universe: Everything Starts with an Inspiring Vision

· Steve's Business Philosophy and Values

· People Who Know More than You: Choosing and Leading Your Lieutenants

· Steve's Secrets for Selecting Great People

· Unusual Interviewing Techniques

· To Protect Innovation, Create a Company within a Company

· "No More Crap Products": Creating Excellence

· More on Product Strategy: Design Is How It Works

· Entrepreneurial Confidence and High Standards

· Employee Owners: Rewarding the Product Stakeholders

· The Apple Workplace: Fostering Creativity

· When Selling Becomes More Important than the Product

· "And One More Thing": Looking into the Distance

· Flowers at His Doorstep: The Heritage of Steve Jobs

· Notes

· Acknowledgments

· Index


Jay Elliot (jayelliot.net: Palo Alto, CA) was a senior member of the original Macintosh development team, hired personally by Steve Jobs just in time to accompany Steve on an historic visit to Xerox's Palo Alto Research Center, the visit that inspired Jobs to add graphical interfaces, the mouse, and other innovations, to the Macintosh computer. Jay became Senior Vice President of Apple, reporting directly to Jobs, and ran all corporate operations and business planning, as well as software development and HR for Apple. Jay Elliott worked at Apple from 1980 to 1986 when Apple went from 150 Million to 1+ Billion in sales.



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